Your email marketing efforts are only as good as your list is long. In other words, you can create incredibly targeted emails that are crisp and actionable, but you aren’t going to derive any value from them if you don’t have an audience ready to engage. This means you need to spend a considerable amount of time building your email marketing list. [Read more…]
On February 7, Cam Newton’s 15-1 Carolina Panthers will take the field against Payton Manning’s 12-4 Denver Broncos in what is almost assured to be the biggest football game ever in the history of American football: Super Bowl 50. While the Panthers and Broncos will spend next Sunday battling each other for the better part of four hours, two of the biggest social media networks in the world will be competing with one another for the eyeballs of people who are watching Super Bowl 50.
As part of its ongoing fight to reinvent itself as a truly profitable social media company, Twitter is once again looking to make a change: hiring ex-Apple executive Natalie Kerris.
For many, celebrity and average Joe alike, Twitter is the go-to social media platform. Its limited 140-character updates ensure that the platform remains simple to use. While it may be a little off-putting to the outsider, using symbols like hashtags (#) or commercial ats (@) are all over tweets, which helps Twitter retain its raw, startup feel. Politicians, movie and pop stars, religious figures and even terrorists organizations lean on Twitter to get their message to the masses easily.
Do you follow Adele on Twitter? If you do, you already know that she doesn’t tweet quite as often as most celebrities — actually, she doesn’t tweet very much at all. Scrolling through her tweets, most of them are just promotional material for her upcoming, super-to-be-awesome album 25. Speaking to the BBC’s Graham Norton, Adele reveals why she doesn’t tweet: drunk tweets.
I know what you’re thinking.
This topic has been beaten to death. Why are we still talking about it?
Reality check: How many Twitter followers does your blog/brand have?
It’s safe to say that the core concepts of gaining and retaining Twitter followers haven’t changed drastically, but there are some adjustments we need to make – not to mention going back to the basics and reminding ourselves. It’s easy to become
lazy complacent and not make a genuine effort anymore.
So, how to get more Twitter followers?
Here are a few things you can do. [Read more…]
Last night, for the first time since April 2008, Democratic presidential hopefuls took to the debate stage to discuss the issues that have become the left’s platform in 2015: gun control, foreign policy and the nation’s massive student loan debt.
We knew that big changes were coming to Twitter, and here at The Blog Herald, we’ve been following them closely, so the news that Twitter laid off 8% of its workforce (or 336 employees) was not too surprising. It’s all part of a much larger effort to refocus and restructure the massively popular microblogging website. Let’s break down the Twitter layoff.
If you’ve been on Twitter recently, you might have noticed a new little tab, adorned with a lightning bolt, situated between your notifications and messages. It’s Twitter’s new Moments feature, and it’s here to help give Twitter its identity.
Twitter just gave us a new way to purchase things on the web: buying via tweets. Vendors using one of the three major e-commerce sites will now be able to sell to their customers directly through their Twitter timeline; merchants can now embed a buy now button into their tweets. Twitter’s buy now button will undoubtedly shake up e-commerce, making it easier for merchants to connect with and sell to their customers.