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January 27, 2014

Beyond Google: 5 Social Media Strategies for 2014

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Social media strategiesIt doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.

Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more

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October 30, 2013

Twitter making tweets more ‘visual’ with overhaul

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Twitter making tweets more ‘visual’ with overhaul (via AFP)

Twitter said Tuesday it overhauled its user display to make the messaging service “more visual,” as it ramps up competition against photo-sharing services like Instagram. “So many of the great moments you share on Twitter are made even better with photos…


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September 20, 2013

Why Twitter is Awesome Like Bacon with Chris Reimer

Twitter

Chris Reimer is a longtime Twitter evangelist, and when not posting far more than 140 characters, he’s got his game face on as VP of Social Media at Falk Harrison.

Why is Twitter a great platform, and how is it different from other social networks?

Twitter is brilliant. It allows for direct, one-on-one engagement and outreach to anyone on Earth (who uses Twitter). Humans love to communicate, and want to be heard. There are countless case studies of people using Twitter to move mountains – to launch products, to gain exposure via someone famous, to sell products, to reconnect with old friends, to build something out of nothing with no ad budget whatsoever!

This is a dumb example, but I was watching Piers Morgan interview Kyra Sedgwick. I can’t remember what they talked about, but it was a great discussion. I was able to tweet “Hey @kyrasedgwick, I really enjoyed your interview on @piersmorgan.” In this case neither responded, and yet I still was very pleased to be able to say this to them. I don’t know why – it’s just how we as humans roll. I hope to be a guest on Piers’ show some day (seriously, why not). Could it help even a little bit that I tweeted him about his Kyra Sedgwick interview? I don’t know, and herein lies the problem for people. read more

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July 25, 2013

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

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Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

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May 24, 2013

Twitter Promoted Tweets Will Target Similar Ads You Saw On TV

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Twitter promoted tweetsTwitter is launching a new ad type that will target similar ads TV viewers have recently watched.

On Friday, the social network said it will offer targeted promoted tweets to users in order to provide a well rounded ad experience.

According to Twitter:

“Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable.”

Thanks to its acquisition of Bluefin Labs, the micro-blogging service now has the ability to closely monitor shared content in order to gain a reference point for television programming. The program works even if a user doesn’t explicitly reference the name of the TV show they just watched. read more

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May 22, 2013

Twitter Two-Factor Authentication Is Now Available

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Twitter SecurityTwitter, on Wednesday, delivered on its promise to bring two-factor authentication to its massive micro-blogging network.

The opt-in feature requires users to receive an access code on their smartphone via SMS text messaging.

Earlier in the month, it was announced that Twitter employees were currently testing the Twitter two-factor authentication setup. The tests began after several high profile accounts including Burger King and The Associated Press were hacked and disturbing messages were posted to their accounts.

There are some limitations to the type of two-factor authentication being used. Specifically, many high-profile account users have multiple workers who access their Twitter account. Because two-factor authentication relies on an SMS text message to a single smartphone, it won’t work for multiple users.  read more

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May 20, 2013

Google Glass Is Going Social With Facebook, Twitter, And Others

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Google Glass with Social

Google Glass, by design, is a social product. Customers wear the glasses everywhere and therefore, they have the option to easily stay connected on the go.

With that real-time connectivity, it was only a matter of time before social networks jumped on-board.

Announced at Google I/O, the product is now receiving social connectivity via Twitter, Facebook, Tumblr, and collaboration platform Evernote.

Before those social networks jumped on-board, Google Glass was already connected to mobile-only social network Path.

Each of the social networking options will be available as “Glassware,” the new name for Google Glass apps. read more

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May 13, 2013

Twitter Continues ‘Big Data’ Buys, Acquires Lucky Sort

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Twitter and Lucky Sort

Twitter on Monday announced the acquisition of big data analytics firm Lucky Sort.

Lucky Sort is a firm that focuses on natural language data-mining and visualization tools that are used by various online partners.

The company StockTwits is powered in large part by the data provided from the Lucky Sort system.

Lucky Sort will begin to shut down its services over the next few months and the company’s employees will transition to new roles at Twitter’s San Francisco headquarters.

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May 8, 2013

Twitter #Music – What Is It?

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Twitter Music

Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.

Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in.  Based on the recent acquisition of “We Are Hunted” by  Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. read more

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April 30, 2013

Twitter Self-Serve Advertising Platform Now Open To Everyone

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Twitter Self Serve AdvertisingTwitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.

The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.

The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.

Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live.  read more

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