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February 20, 2009

Google offers basic font options for AdSense

Filed as News with 3 comments

Google’s general philosophy surrounding AdSense ad placement is to make them blend with the rest of a site’s content, so it’s always struck me as a little strange that publishers have had no control over the fonts displayed.

That’s just changed, with Google announcing an update which allow ads to be rendered in a number of fonts. Don’t get too excited, though, because there’s a small selection — Arial, Times and Verdana.

You don’t get much control beyond that. Obviously, you can’t alter the size of the fonts because the ad blocks are specific sizes and you’d end up clipping ads (this often happens if a user manually increases the font size on their browser). It only works on ads displaying Latin-based characters, and it won’t affect image-based adverts. read more

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December 9, 2008

AdWords Reaches iPhone and G1 Mobile Phones

AdWords has been available for mobile devices for quite some time, but now you can target iPhone and G1 users specifically with your ads.

To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the “Device Platform” option under “Networks and Bidding,” select “iPhones and other mobile devices with full internet browsers.” As additional devices that use full browsers enter the market, your ads will show on those phones, too.

More at the Google Mobile blog. This should be good for both publishers and advertisers, since it could give better results which in turn will mean more money for everyone involved. Especially Google…

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October 3, 2008

First, Give

The top reasons people want to blog are all self-centered:

  • I want to write a diary
  • I want to make money from ads
  • I want to sell products and services
  • I want people to listen to me
  • … and so on

That’s all fine, and I encourage anyone to persue their goals. Fact is though, if you do want to achieve goals, you need to think differently … read more

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September 8, 2008

Surfing the Slow Web

According to statistics, if you are reading this, you are probably on a broadband connection. Whether you are surfing at work on a LAN or at home on a DSL or cable modem, you are probably not on dial up at this moment.

However, there was a time not that long ago in which Webmasters were optimizing every element of their page feverishly to squeeze every ounce of speed from it. Broadband simply was not that common and, even over dial up connections, visitors had twitchy fingers on the “back” button at all times.

But in the age of YouTube, Flash ads and embeddable content, those lessons have been all but forgotten, However, not everyone has access to high-speed connection, especially in rural locations, and after spending just a few days limited to dial up, the lessons come flooding back.

So what lessons did I learn while surfing the slow Web while evacuated? Here is just a sample of what I saw. read more

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September 1, 2008

Are You a Non-Ad-Clicker?

Chris Garret recently wrote about the suggestion that clicking on ads would be like tipping a blogger. Consider the opposite. Are you the kind of blog reader who would go to great lengths just to avoid clicking ads?

I’m like this sometimes. And it’s not only because I’ve grown desensitized to ads (ad blindness). But it also stems from being overly-cautious. For one, clicking on bad links seems to be one of the popular ways of getting infected with malware. Because of this I try to avoid clicking emailed links. I usually copy the URL and paste. Or if it’s a service I use, I type the URL directly. And when browsing, I always check the URL on my status bar before clicking. If I find an AdSense ad interesting, I usually just type in the URL–if the URL is visible–on another tab to see what it’s all about. read more

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July 25, 2008

New Advertising Service from Performancing and Splashpress

Filed as Features with 1 comment

PerformancingAdsIf you are a reader of Performancing you might have already seen the announcement last night of the new Performancing Ads service.

Some highlights:

  • Open to all publishers big and small
  • Book your own ads for free
  • Gain free traffic through the “exchange” program
  • Recurring commission from affiliate referral program
  • and of course buy and sell ads!

If you have a space in your blog then this is at least well worth a try. In fact as a publisher I much prefer these sorts of ads over Adsense and I will tell you why… read more

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