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August 18, 2009

Gawker Media Featured as Winner in AdAge Story

The fact that Nick Denton’s Gawker Media is making a bundle despite the recession, filling its sites with heavyweight advertisers, is old news. That doesn’t stop Advertising Age to feature the blog network as something that is actually working. It gets a bit silly though:

Did Gawker Media just grow up? The little web publisher that big media loves to hate is now teaching them a thing or two about brand advertising. No belly-fat ads, ads with festering sores or diet-success stories; just big, splashy brand ads from HBO, Audi and Samsung.

I don’t exactly recall the Gawker Media brands being littered by Civony Adsense ads before everything went downhill in the advertising industry. But fine, yeah, there’s no doubt that the 45% revenue increase accounts for some sort of maturation. I’d like to put that to the fact that advertisers get the web and its strengths over old media channels better these days. After all, when you feel the pinch it is a good thing to be able to track everything in realtime.

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January 13, 2009

Seth Godin on Doing Daily Posts

Advertising Age published an email exchange with mastermind Seth Godin regarding him starting to post daily. And since it is Seth Godin, the blogosphere listens. Among other things, Godin said this on why going daily:

My goals in blogging are:
To spread ideas
To put my ideas out there and get them out of the way of the next idea
To encourage people to add alacrity to their diet
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.

Hence, the compromise on daily.

Read the whole thing for more Godin goodness.

How often do you post on your blog?

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