Copywriter – the mere word springs to mind an image of an unsociable creature left scribbling away in the corner, a field of office-snacks littering the desk and people hurrying past should the said beast awaken and attempt a ‘conversation’. While verbal communication and social interaction is not something typically associated with a writer, there is an air of genius (often mistook for insanity) surrounding a copywriter, for they can manipulate the power of the written word; but how does this help a business? read more