June 11, 2014
Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all. More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content. There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed.
Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base. This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective. Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis. How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember? read more
Tags: advertising units, banner ad
March 10, 2009
The Online Publishers Association (OPA) announced a new initiative designed to help stimulate creative advertising on the Internet that meets the needs of marketers. With the announcement comes the commitment from a group of OPA members to implement new interactive and display advertising units across their websites.
The proposed new advertising units are:
- The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
- The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
- The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.
The initial participating OPA members, with reach of 108.3 million visitors, are: BabyCenter, Bizjournals, Bloomberg, BusinessWeek, CBS Interactive, CNN, Conde Nast Digital, Discovery Communications, ESPN, Forbes.com, FOXNews Digital, IDG, iVillage Network, Martha Stewart Living Omnimedia, Meredith Interactive, msnbc.com, MTV Networks, NBC Universal, New York Media, The New York Times, Reed Business Information, Reuters, Time Inc., USA Today, Wall Street Journal Digital Network and Weather.com, with more OPA members to be announced.
Tags: advertising, advertising units, online advertising, online publishers