Google has announced that AdSense publishers will soon be able to choose whether to accept advertisements from other ad network companies, as well as AdSense itself, in a change to how ads are served.
Any network that is Google-certified — that is, the ad company adheres to user privacy, ad quality and speed standards — can bid for ad positions previously exclusively available to AdWords advertisers. read more
David Ogilvy is a legend in the advertising world, despite having first retired some 30 year ago and not having published a book in nearly 25. His works are required reading for advertising students today and his philosophy of creating ads that generate sales made millions for his clients. He had a characteristic style or writing and design that remains instantly recognizable to those who’ve studied him, even today.
Though Ogivly died in 1999, just as the Web was beginning to take off, many of his lessons and ideas remain just as valid today as they did half a century ago. Last year I wrote an article entitled “7 Blogging Tips from David Ogilvy” that focused on applying some of Ogilvy’s techniques to blog writing. Ttoday however, I’m going to focus on how his design tips can help you choose a good look for your blog.
Ogilvy had a very famous and classic layout that focused on combining visuals with easy-to-read text. It’s a simple layout that draws the reader’s eye and lures them into the content. It’s a design that at least some elements easily apply to blogs, including the ones below. read more
Disclosure on blogs is one hot topic at the moment. The FTC is already looking at regulating blogs and this week the National Advertising Review Council (NARC) has called out two companies for unethical practises.
The group found that Herbal Groups, Inc. and Urban Nutrition had posted reviews for products they owned, yet failed to disclose that fact.
Urban Nutrition has since added disclosure to its web site, stating “Urban Nutrition sponsors this Web site and distributes Miracle Burn, Miracle Burn Cream, and Arctic Essentials. Reviewers compensated by Urban Nutrition.” read more
Good news for Nick Denton & Co., his Gawker Media reports that revenues are up by 45% in first half of 2009. So much for that “adcopalypse” where Denton spoke about 40% decreases in ads online last year, and warned media outlets to cut their costs why they still could. Gawker Media certainly did that, but it hardly hurt them, it would seem. They even brought back the pageview bonuses.
One of the many casualties of the economic downturn has been online ad pricing, but analysts at an ad optimization company now believe we’ve turned a corner.
Improve Digital/PubMatic has released data which suggests that ad pricing may be on the increase, after record lows in 2008.
Reporting at the beginning of the year, PubMatic reported that Q4 2008 ad pricing was nearly half that of the previous year, yet in every month since the start of this year ad pricing has grown between three and 17 per cent, with a total growth of 35% since December. read more
Don’t all get excited: the levels will be modest; aimed at the writers who aren’t paid as much as their traffic would warrant; and we’re only committing to bonuses for the second half of this year. Chris Batty’s sales and creative services teams have done an impressive job in bucking the advertising slump; but we have no idea how long we can continue to out-perform competitors.
“The UK advertising industry sucks £18bn ($29bn) annually from firms to make ads that are increasingly being ignored and deliver no value.”
That’s according to Tim Hunt, MD of UK-based marketing company Flexile.
At a time when companies need to save money, Hunt reckons that they should dump TV, magazine and junk mail advertising and instead embrace the Internet “where buyers now flock to find products and services”.
He has harsh words for ad agencies, claiming that they perpetuate the myth that the Internet is an immature environment. read more
I was a bit surprised to see that ReadWriteWeb published a sponsor post (about the .me domain, which is cool, check out tdh.me/shameless plug), something I haven’t noticed them doing before. This is how they, well, defend it I guess:
[...] we offer our long-term sponsors the opportunity to write ‘Sponsor Posts’ and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.
Right. I’m not sure I like this kind of sponsored post actually, it is too much marketing. I don’t mind thanking sponsors in posts though, as in “thanks to our sponsors, June 2009″ or something like that. This? Too much marketing, but at least RWW are transparent about it.
ProBlogger.net is launching a blog deals account on Twitter, to pass out coupon codes, discounts, special offers and more. Darren Rowse explains his decision to launch @ProBloggerDeals on Twitter like this:
I’d love to promote everything on ProBlogger but the reality is that ProBlogger.net is a blog that focuses more upon tips on how to blog rather than a blog about products or tools for bloggers.
It’s an account for promotional tweets only, and some of the links on it will be affiliate ones. Rowse is open about that, naturally, and you should be aware of it too. That being said, when he claims he’ll stick to promotions for good stuff, I tend to believe him. After all, Rowse has a great reputation.