Oh look, VentureBeat rebranded itself a bit. I hadn’t noticed, despite glancing through all the updates from this blog on a daily basis. I read it through my RSS reader, and that is a problem for the publisher.
We already deducted that the massive footer ads will get you nowhere, unless you can sell them from a fixed price (don’t accept that, media buyers!). That means that you probably want your RSS readers to pop in on your site every now and then.
How do you get your RSS subscribers to visit your blog? Share in the comments.