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May 5, 2009

BeTweeted: Another Ad Solution For Twitter

BeTweetedBeTweeted is yet another ad solution for Twitter. The idea here is that you’ll sign up with them, and then pick from advertisers, who will pay per click. Everything is presented in a fairly friendly way, with the promise of no automatic feeding of links or other obtrusive methods, you’ll initiate each BeTweeted ad that you want to spread and, potentially, earn money from yourself. read more

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May 1, 2009

Google to run AdSense webinars for publishers

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Google has announced that it’s to hold a series of AdSense training webinars, based on feedback received from publishers. They’ll be interactive, allowing attendees to ask questions of AdSense professionals, and focused on improving revenue.

Topics covered will include using custom search engines with AdSense, using AdSense effectively (optimisation), a general product overview with focus on product updates that have been rolled out over the last three months, and two webinars about Google Ad Manager.

There is limited space on these so interested publishers need to sign up quickly via the AdSense help centre.

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April 23, 2009

Google developing category filtering for AdSense ads

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Google has announced that it’s launched limited beta testing of a new feature: the ability to filter certain categories of advertising so that they don’t appear on a publisher’s site at all.

Google says that this is one of the top requests from publishers, explaining:

Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.

read more

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April 15, 2009

Twig embeds video ads onto your blog

The guys from VideoEgg have recently unveiled Twig, a form of video advertising that combines pop up vids with a sticky toolbar that hovers like a “twig” above or below your browser’s frame.

Twig looks like the familiar hovering bar we see in several media sites like Digg and Facebook when we click on external links. Although we may have mixed emotions about the implementation of a pseudo intrusive app on our blogs, the model does address the query of advertisers who want a guarantee that their call to action is always visible.
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March 17, 2009

Twitter Doing Ads Now?

House adsWell, for now I’d call them house ads, because as far as I can tell the ad block below the follower data on your Twitter profile just links to Twitter search results. Which makes sense really, since the real time search that Twitter offers might be the best way to monetize the site.

Either way, if Twitter can sell these kind of ads, I’m absolutely OK with it. First of all, I rarely visit the web interface, and second, it’s not all that obtrusive in the first place, is it? It would be cool if I could
get Twitter to match the ad with people who might want to follow me, so that I could use it to build a larger follower count. At least, that would be an interesting use for brands and companies.

There’s more on Techmeme, and don’t miss Calacanis’ offer, somewhat related to this.

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March 13, 2009

Is Jason Calacanis Forcing A Business Model On Twitter?

Jason Calacanis tweeted an offer to get on the Suggested list that Twitter now displays as a part of the registration process.

@davewiner It’s actually a standing offer to Twitter. $120k for one of the twenty slots. In fact, I’ll pay $250k for two years in advance.

TechCrunch confirmed it with, and got this from Calacanis:

I believe that in five years the top 20 recommend slots will be worth $1m a year each–super bowl commercial level in fact.

. . . this is 100% dead serious. I’m thinking of sending the check today anyway…. if it sits on their desk they might just cash it.

I think this will happen, as I’ve written previously. Calacanis might just speed it up with this little stunt.

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March 10, 2009

Online Publishers Association introduces new display ad units

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opaThe Online Publishers Association (OPA) announced a new initiative designed to help stimulate creative advertising on the Internet that meets the needs of marketers. With the announcement comes the commitment from a group of OPA members to implement new interactive and display advertising units across their websites.

The proposed new advertising units are:

  • The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
  • The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
  • The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

The initial participating OPA members, with reach of 108.3 million visitors, are: BabyCenter, Bizjournals, Bloomberg, BusinessWeek, CBS Interactive, CNN, Conde Nast Digital, Discovery Communications, ESPN, Forbes.com, FOXNews Digital, IDG, iVillage Network, Martha Stewart Living Omnimedia, Meredith Interactive, msnbc.com, MTV Networks, NBC Universal, New York Media, The New York Times, Reed Business Information, Reuters, Time Inc., USA Today, Wall Street Journal Digital Network and Weather.com, with more OPA members to be announced.

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March 2, 2009

The Inquisitr Breaks Record, Cuts Costs

Duncan Riley’s news site The Inquisitr continues to grow, this time setting a new monthly record in pageviews (2,315,920 if you want to know). As usual, Duncan is pretty open about it in a blog post. However, The Inquisitr is also a good example of how the economic situation is hitting sites leaning on ads. Duncan has let a writer go, which is the common solution these days.

Going forward we’ve done everything we can to run a lean ship. Our cost base is down, and despite being down a writer the traffic went up. However there are risks ahead. We’ll likely do less traffic this month (we tend to go on two month cycles), and a similar drop in advertising rates will hurt. The only question now is when will the online ad market bottom, and how much further will it fall.

As good an example as any on how online publications are coping with the current financial climate.

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February 24, 2009

Glam sells advertising on moderated Twitter feed of Oscars

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Selling advertising alongside unmoderated user-generated content can be tricky because it’s near-impossible to guarantee the quality of that content.

On Twitter, anyone can use a particular hashtag even if their tweet has nothing to do with the subject.

However, the online publisher/advertising network Glam thinks it’s found a way to appease advertisers by guaranteeing a moderated feed of particular events via its “gWire” widget. read more

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February 13, 2009

How Not to Respond to Local Bloggers if you’re a Newspaper

West Seattle Herald is either really freaked out about the competition from local blog West Seattle Blog, or they simply just don’t get it. Probably the latter, or perhaps it is a matter of being frustrated by the fact that they just can’t break news from events anymore, since it is being liveblogged. I don’t know, but I think Eat Sleep Publish is dead on, and would like to quote this from an editorial by the West Seattle Herald who questions local blogging:

Professional journalists don’t waste your time

Professional journalists perform a very valuable function in a democratic society. They sift through the information and, when they are good, provide as unbiased a view as possible. That’s the job.

Instead of 3000 words about a community council meeting that was ‘live blogged’ with updates every seven minutes, wouldn’t you honestly prefer 300 words that tell you what happened and what was decided?

While I probably wouldn’t read a liveblogged council meeting, I still find this offensive. Let’s say I’m really interested in local politics but can’t attend, then the live blog is a great way to keep up to date as it happens. Is it the perfect way to cover a council meeting? No, of course not, but it is live and happening right now. read more

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