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December 4, 2013

Is PPC For Your Blog To Get Traffic Worth the Cost?

Blog PPC: is it worth the cost?

A paid search advertising campaign, sometimes called PPC (short for pay-per-click, which is the term that means an advertiser only pays on a per click basis, when a person clicks on their ad), are used by webmasters and marketers to push traffic to their websites and e-commerce sites. For many, the traffic they receive translates into massive amounts of sales or traffic, which not only brings more sales, but can allow the website to grow their online influence.

When it comes to blogging, more traffic from PPC campaigns have a lot of benefits, including:

  • Charge higher rates to website advertisers
  • Grow number of returning readers/users
  • Drive sign-ups for newsletters or giveaways
  • Promote important posts that highlight a new company service or event
  • Grow engagement through more social shares and comments, as more traffic usually equals more audience engagement.

For the majority of blogs, PPC ads aren’t used to drive product sales. Because of this, it can be hard to justify the cost. While Google AdWords occasionally sends out credits and coupon codes for beginning PPC advertisers, starting a blog PPC campaign requires know-how, patience, and initial cost.

Getting Started

If you don’t know how to build, launch, and maintain a PPC campaign, it is worthwhile to either pay someone to do it for you or to learn the entire process yourself. Google offers an AdWords certification program, as does Bing. In Google’s case, even though there is a cost to become certified, you can view the majority of the course materials for free. This can help you begin to craft a PPC campaign.

Available Platforms

It’s important to note that even though search engines are the main place for PPC campaigns, Twitter and Facebook also offer advertising (and Pinterest is also beginning to roll it out). This is a good solution if you want to target a specific demographic, based on their interests or profile details, like age or location. Facebook occasionally also offers promo codes for new advertisers as well.

Charting Results

In order to make sure any PPC campaign is worth its cost, be sure to track its traffic. Use UTM tags to verify when traffic is coming from PPC ads in Google Analytics and make sure it can be tracked all the way to a company’s other external pages that are outside of the blog, such as products or contact us. When you have analytical proof of your results, your PPC campaigns are much more likely to become invaluable.

 

photo credit: x-ray delta one via photopin cc

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July 28, 2009

Are You Investing or Gambling?

Filed as Guides with 1 comment

There is money to be made in blogging and affiliate marketing, but how much risk are you willing to take? read more

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December 9, 2008

AdWords Reaches iPhone and G1 Mobile Phones

AdWords has been available for mobile devices for quite some time, but now you can target iPhone and G1 users specifically with your ads.

To target ads for G1 and iPhone, go to your campaign settings tab in your AdWords account. Then for the “Device Platform” option under “Networks and Bidding,” select “iPhones and other mobile devices with full internet browsers.” As additional devices that use full browsers enter the market, your ads will show on those phones, too.

More at the Google Mobile blog. This should be good for both publishers and advertisers, since it could give better results which in turn will mean more money for everyone involved. Especially Google…

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September 11, 2008

Google offering UK Analytics users £75 of AdWords advertising

Filed as News with 9 comments

This may well have been doing the rounds among other publishers, so apologies if this is old hat to some, but today I received an email from Google offering me £75 of AdWords advertising.

I’m a UK blogger using Google Analytics. The email begins:

Dear Google Analytics User,

As a Google Analytics customer, we know that you care about the quality of traffic coming to your website, so we wanted to introduce you to Google AdWords. AdWords works by placing targeted advertising alongside Google’s search results.

To help you get started with AdWords we’ve sent you a voucher for £75 of Google AdWords advertising. The voucher is risk and commitment free, so start advertising today and drive more traffic to your website.

read more

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