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September 4, 2008

Darren Rowse on making money via affiliate programs

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Over at Problogger, Darren Rowse has an excellent two-part series on how to make money with affiliate programs.

Part One:

1. Relevancy between Audience, Product and Content

One key to high conversion when promoting affiliate products is to align as much as possible the needs of your audience, with the product that you are promoting and the content being produced on your blog.

Part Two:

2. Track What Your Readers Respond to

Yesterday I mentioned that instead of just promoting an affiliate product once that it can be worth running a series of different types of posts to promote it over time. The beauty in doing this is that you begin to see what your readership responds to. You might find that few people sign up for a product when you first announce it but when you write a review that sales increase. Alternatively you might find that when you offer a bonus they sign up more or even that they respond to you doing an interview with the person behind the product. The key is to try different things but then to watch how they convert.

Excellent advice all around…

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