July 26, 2011
The Twitter account of Microsoft’s Xbox (@tweetbox360 ) tweeted “Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune,” and stirred a lot of negative reactions.
Ranging from sarcastic advice to “stay classy” to being called a “contender for stupidest tweet of the day”, the tweet has forced Microsoft to issue an apology. “Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you.”