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July 23, 2009

Is online ad pricing improving again? One organization thinks so

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One of the many casualties of the economic downturn has been online ad pricing, but analysts at an ad optimization company now believe we’ve turned a corner.

Improve Digital/PubMatic has released data which suggests that ad pricing may be on the increase, after record lows in 2008.

ad-cost-graph

Reporting at the beginning of the year, PubMatic reported that Q4 2008 ad pricing was nearly half that of the previous year, yet in every month since the start of this year ad pricing has grown between three and 17 per cent, with a total growth of 35% since December. read more

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