One of the great things about having a successful blog is that it makes it so much easier to launch your next successful blog. All of the hard work that you put into building up your audience and your search engine rankings is something you can leverage for your next site, especially if it’s related to the first.
In addition to the ability to leverage your audience and steer them over to the new site, you can also launch out of the gate with a SEO benefit in the form of of links from your established blog to the new one. This gives your new site some instant search engine credibility by proving it can attract links from an established credible site.
However, one area where I see bloggers with a smattering of SEO knowledge screwing up regularly is with how they treat anchor text when cross promoting. read more
In part one of this series, I gave a couple tips on using anchor text effectively including doing research on keywords and then inserting the keywords in your post titles. Here is part two where we’ll look at other tips including optimizing internal anchor text and avoiding anchor text spam.
Optimize Your Internal Links.
Internal links are links that point to a page within the same website. These links should be optimized since they actually help with rankings. Anchor text from external links, or links from other sites, is more effective than internal links, so don’t just rely on internal anchor text. However, since you control the anchor text of your internal links, it makes sense to optimize them.
For example, look back at the first sentence of this post. I could’ve linked back to part one of this series like this:
In part one of this series, I gave a couple tips on using anchor text effectively including doing research on keywords and then inserting the keywords in your post titles.
Instead, I used the anchor text using anchor text effectively since it has the relevant keyword, anchor text. read more
In a survey of 37 search experts, the 2nd highest SEO factor was the anchor text of links from other sites. However, many webmasters who want to rank better on the search engines don’t know what anchor text is. Fortunately, anchor text is an easy concept to understand. In this post and next week’s post, we’ll look at what anchor text is and how to use it well for your blog. read more