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July 12, 2013

PRISM , Big Data and the Future of Privacy

Spy Image

It’s been just over a month since The Guardian broke the story about the National Security Agency’s (NSA) massive data collection program known as PRISM. The fervor has not died down and additional revelations about how the program works and similar systems existing in other countries have only stoked the flames

That anger has culminated in both “Restore the Fourth” rallies across the U.S., outrange online and a great deal of mockery as people turn to humor to best express their feelings. The nation, and indeed the world, has also turned its attention to the flight of Edward Snowden, the NSA contractor who originally leaked information about the program to the media.

But in the midst of the anger, lawsuits and questions, a larger conversation is taking place, one that revolves around privacy online, how much information we put out about ourselves on the Web and who has access to it.

That is because, while the Internet has certainly made our lives more convenient, it has also made them more trackable. In our bid to communicate better and easier, we put out so much information about ourselves, both intentionally and unintentionally, that the discovery of the NSA’s program may be as much a moment of reevaluation of our own practices as well as our government.

After all, for the government to collect the information it does, someone else has to have it first and the government is not the only entity with a vested interest in tracking you and monitoring your activities. read more

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April 3, 2009

NCAA Forces Rebranding Of March Madness Twitter Site

When I learned about the MarchTweetness site, a Twitter powered thingy much like ExecTweets but focusing on NCAA March Madness basketball, using Twitter to cheer on your teams, I really wanted to see it. Well, I never could, and now we know why. NCAA made Federated Media, responsible for the site, take it down, due to trademark infringement. Ouch. Nothing about that in the FM blog post though, they’re blaming it on technical difficulties. Fine, in a way I guess it was!

Well, basketball fans can check it out now, under the new name of TitleTweets. Still sponsored by AT&T. This may not be Twitter’s business model, but it sure is an interesting one for ad agencies like Federated Media.

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