April 2, 2009
While some published (and not yet published) authors have been using blogs for some time to promote their work, and even create books based upon their blogs’ content, the UK-based Writing Magazine has decided that one of next year’s top five trends will be the use of blogging to promote a best-selling book.
For example, Kate Hardy is the author of over 25 Mills & Boon novels, and she updates her blog several time a week.
“Blogging means that readers get a glimpse into the ideas behind my work — whether it’s an awards do, a research trip or random musing. It also updates my website frequently to bring readers back; I use it to interact with my readers and my publishers can use it on their website as a publicity tool.”