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February 18, 2015

Why the Autoresponder is the Most Important Component of Marketing Automation

Businessman email concept

Automating your marketing processes using different tools help cut down time spent on promoting your products and services.

Marketing automation done right will allow you to generate new leads and customers down your buying cycle. This is important in creating a sustainable and lean online business.

But if there’s any aspect in marketing automation that bears the most responsibility, it’s the autoresponder.

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January 27, 2012

Blogger’s Email Marketing Resource Kit: Don’t Leave Home Without it!

Email Marketing Resource KitEven with the advent of social media, digital newspapers, smart phones, and tablets, targeted email marketing is still the most effective form of marketing online. We shouldn’t expect that to change anytime soon, so in the meantime, it would be a shame to pass-up email marketing as a revenue source. To help you capitalize on it as a blogger, I put together this resource kit that lists everything you need to get up and running with your own targeted email list and campaign except……..

Opt-In Incentive

Let’s face it; people aren’t going to join your mailing list because they think you’re a swell person. You see, people have been programmed to be automatically suspicious and reluctant to give out any personal information; including their email address. So, for them to give a total stranger their email address, it would be going against what they think is the safe choice, and if you want them to do that then you have to motivate them. The best way to do that is to give them something for free. EBooks work great; templates too, short reports as well, and even software. Creating a free product to giveaway is out of the scope of this email marketing kit, but it is something you will need to do before you will see any decent amount of opt-ins.

Email Marketing List Management Services

The first thing you need is a way to manage your list and automated bulk mailings. There are third-party services that can do this for you. Some people call them autoresponder services, but today’s services handle a lot more than just managing your autoresponder. Most of them handle list management, web forms, multiple lists, social media sharing, free scripts, and more. Nearly all of them have a free option that is limited to a certain number of subscribers, which can range from 200 to 2000 depending on the service and fluctuating terms. If you are just starting out, then build up your list until you max out your limit, and then upgrade to a paid plan as you go.

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