EMI exec: Bands shouldn’t have to Twitter unless it’s fun

The senior vice president of digital strategy at EMI has said that he believes that bands should only use Twitter if it’s fun and is building community.

Cory Ondrejka, who looks into ways for bands to interact with their fans online, told Music Ally:

“If you’re a band, you’re using Twitter because, y’know what, it’s really kinda fun giving your fans this blow-by-blow account of getting to the stage, or your bus breaking down in a snowstorm.

“Sharing stories is what builds communities, and for some artists that is really enjoyable. But if Twittering is work for you, maybe you should have someone else doing it for you. And that’s okay.”

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What Band Would Your Blog Be?

Music has always held a ridiculously important place in my life. So on the way into work this morning, when I was struggling with blog topics to write about, a thought popped into my mind:

What if your blog was a band? Who would you want it to be?

First, you would need to figure out the type of “music” your blog is currently generating.

What is the tone of your posts? Are they short and punchy kinda like a Ramones or Bad Religion song?

Are they musically all over the place like a Queen song?

Do they have an introspective nature like a Coldplay or Radiohead?

I want my blog to be like Pearl Jam (though nowhere near as good or cool!). Their songs vary greatly in length (just like my posts), their tone is consistent (as far as knowing what you’ll get, yet still finding it enjoyable), and they put on an amazing live show (fewer edits!).

Most of their songs are solid, however there are a few tracks that are skippable. Though those are few and far between.

What band or music group is your blog like?