The senior vice president of digital strategy at EMI has said that he believes that bands should only use Twitter if it’s fun and is building community.
Cory Ondrejka, who looks into ways for bands to interact with their fans online, told Music Ally:
“If you’re a band, you’re using Twitter because, y’know what, it’s really kinda fun giving your fans this blow-by-blow account of getting to the stage, or your bus breaking down in a snowstorm.
“Sharing stories is what builds communities, and for some artists that is really enjoyable. But if Twittering is work for you, maybe you should have someone else doing it for you. And that’s okay.”