June 11, 2014
Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all. More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content. There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed.
Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base. This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective. Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis. How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember? read more
Tags: advertising units, banner ad
October 17, 2008
This morning I got screwed. An advertiser that I have on one of my blogs is refusing to pay for two months since they never faxed over a signed insertion order.
Even though the banner runs every month, I let some simple paperwork slip through the cracks.
After my face flushed red with aggravation, I took a step back, and take responsibility that the mess is my fault. Like you, I’m juggling 50 concurrent projects. And somehow, I let one of the important ones – making money – get away from me.
Selling banner slots on your own is often the most profitable for many bloggers. But as I just learned the hard way, you must be willing to do the legwork of making sure paperwork is in order, following up to get paid, etc.
I’ve now come up with a simple insertion order and invoice template that I will use going forward. I will also mark my calendar and set a reminder to make sure all ducks are in a row before I let an ad run. I suggest you do the same, even if you’ve yet to sell a single slot. (While you’re at it, create a rate card too).
I’m not sure how you go about your advertising business, but use my mistake as a reminder to be prepared.
Oh, and before you suggest that I tell the advertiser to take a walk, I need them a lot more than they need me. So I’ll take the hit in order to ensure future buys.
Tags: advertsing, banner ad, blog