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October 1, 2008

Blogs Not Running Ads: 46%

This is somewhat surprising. Technorati’s State of the Blogosphere 2008 report states that a whopping 46% of the blogs are not running ads at all. As in no Adsense, affiliate programs, or anything. That number surprises me, I would’ve thought it to be lower, but then again it might still be a bit tricky to add advertisements to a lot of blog platforms.

I’m also comforted by the fact that 24% says that they don’t want to clutter their blog with ads, while another 24% just aren’t interested in making money with their blog. 21% are very realistic, they say they don’t have enough visitors to make it worthwhile. Refreshing. Another comforting number is the fact that only 6% of the blogs use paid postings to earn their ad dollars.

Read more on the Blogging For Profit part of Technorati’s State of the Blogosphere 2008 report.

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September 9, 2008

WTF Blog Clutter: Your Ad Here

Is your blog filled with “Your Ad Here” titles with empty space all around it? Honestly, WTF?

As part of our ongoing WTF Blog Design Clutter article series, let’s look at people’s attempt to inspire advertisers on their blog, and where it falls down as a design element.

The empty ad space that sits there with the note “Your Ad Here” isn’t very inviting. In fact, it’s just wasted space. If there are no ads there, then there is a lot of wasted space in your blog’s sidebar. read more

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August 3, 2008

WTF Blog Clutter: Unrelated Ads Angst

You know them. Those ads, often text-based, that appear in the sidebars, headers, footers, between posts, in posts, and all over blogs. The ads use an algorithm to evaluate the keyword content and publish ads related to the keywords. We all know how fallible those attempts are, don’t we? When it comes to WTF Blog Design Clutter, the distracting ad that pulls us from the content to the ad with a “WTF is that doing here” thought can ruin your blog reading experience.

A friend of mine shared the story of her husband’s struggle to recover from a stroke on her blog. There were laughter and tears in her stories, but also distractions. Her husband’s nickname is Joe and the ads in the sidebar showed horrible ads for Joe Cool, Joe Blow, Easy Joe, and other obnoxious things including cigarettes and light porn. Totally inappropriate. So many people complained, she took down the ads.

While online advertisers are working overtime to figure out profiling techniques, aiming as much related contextual ads at the blog’s visitors, a lot of the ads are totally unrelated, often insulting or demeaning.
read more

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