September 19, 2009
Blogging success boils down to two things:
1. Get traffic
2. Convert it
“Convert it” means “get people to do what you want them to do,” which is usually clicking an ad, subscribing to your blog/newsletter, or buying something. (Or linking to your blog, or telling their grandma how awesome you are, etc.)
If you’ve been blogging for a while, you probably have a fairly constant stream of traffic flowing to your blog from one or more sources – search engines, social networking websites, online directories, and so forth.
But are you converting it as well as you can? read more
Tags: Blog Design, blog improvement, blog layout, blogging tips
August 17, 2009
David Ogilvy is a legend in the advertising world, despite having first retired some 30 year ago and not having published a book in nearly 25. His works are required reading for advertising students today and his philosophy of creating ads that generate sales made millions for his clients. He had a characteristic style or writing and design that remains instantly recognizable to those who’ve studied him, even today.
Though Ogivly died in 1999, just as the Web was beginning to take off, many of his lessons and ideas remain just as valid today as they did half a century ago. Last year I wrote an article entitled “7 Blogging Tips from David Ogilvy” that focused on applying some of Ogilvy’s techniques to blog writing. Ttoday however, I’m going to focus on how his design tips can help you choose a good look for your blog.
Ogilvy had a very famous and classic layout that focused on combining visuals with easy-to-read text. It’s a simple layout that draws the reader’s eye and lures them into the content. It’s a design that at least some elements easily apply to blogs, including the ones below. read more
Tags: advertising, Blog Design, fonts, ogilvy, templates, Themes
July 29, 2009
Twitter just rolled out their new front page, which was known to come. I’m a bit ambivalent about it, mainly because it seems to follow all of the design trends out there at the moment.
Anyway, the new front page features search from the front as well as a selection of trending topics, which is good. The reason for this is, well, I’ll let Biz Stone tell it himself:
However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”
So what’s the verdict? read more
Tags: Biz Stone, Blog Design, featured, real time search, redesign, Search, Twitter
July 20, 2009
Happy Monday, folks! Sorry for the lack of updates last week — I was out of town and didn’t make it back in time for Movable Type Monday. Which was a shame, since we got a couple of pieces of really exciting news. First, the beta for MT 4.3 has begun. A few of the new features include:
- Entry Pagination via MT-Search
- Clone a Blog’s Structure Without the Content
- Comment Pagination
- Per Entry Asset Management
Plus lots of bug fixes. The new asset management is what interests me the most — it means the end of the awful form tags currently used to associate an image with an entry. If you’re the beta type, download and try it today. read more
Tags: Blog Design, Dublin Core, Movable Type, Movable Type Monday, plugin, Twitter, upgrade
May 6, 2009
At the Successful and Outstanding Bloggers Conference (SOBCon) this weekend in Chicago, the famous Left Thumb Blogger, Glenda Watson Hyatt of the Do It Myself Blog rocked the attendees world with her powerful How POUR is Your Blog presentation, reminding us that if our blogs don’t meet web standards for accessibility, it could be disabled.
Glenda’s powerful presentation wasn’t the typical dry stuff of web accessibility. Dry? Boring? That’s not possible with Glenda around. She has a wicked sense of humor and used it in her PowerPoint presentation, accompanied by her voice program, Kate, which read her presentation out loud. I’ve never laughed so hard over such a serious subject as web accessibility.
Glenda has cerebral palsy. It restricts her movement and speech but it doesn’t impact her intelligence, though many have labeled her otherwise in the past. In her book, I’ll Do It Myself, she shared the trials and tribulations as well as the challenges of being a highly intellectual woman trapped in a body that just can’t keep up. I highlighted Glenda in How WordPress Changes Lives, showcasing how WordPress changed her life by giving her a voice that connects with people around the world through her blog.
One of the great points she made was on how to justify using ALT attributes in your blog images: read more
Tags: accessibility, blog conference, Blog Design, disabled, featured, glenda watson hyatt, images, links, SOBCon, SOBCon09, web accessibility, web design, Web Standards
April 20, 2009
I had an interesting discussion with a client last week about when and how to implement a new blog design. She wanted to warn her readers that a change was coming, and take a few months to implement the changes step by step.
We talked about the process and created a timeline for the slow unveiling of the site design, a smart decision for those with a large audience, especially when making dramatic changes to the site’s navigation and content handling. Some audiences can handle it, and love design changes, but some can’t. They just don’t respond well to change.
We talked a little more about her readership, covering some basic web analytics such as where her readers come from, how they access the site (through the front page, single pages, tags and categories, or through aggregators, email or feeds), and I stumbled upon some stunning facts that shifted the entire game plan.
While her site gets a steady stream of visitors, several thousand a day, only 10% return. Of those, only three percent return to the blog at least once week. Honestly, that’s about 9 people a week.
This changes everything. read more
Tags: analytics, Blog Design, blog stats, statistics, stats, web analytics, web design
April 16, 2009
In my article, “What Changes Your Mind About Leaving a Blog Comment,” I talked about some of the issues around debating where and when to leave a blog comment on a blog that hosts information or opinions you don’t support, or is filled with blog clutter, a clue that something isn’t right. About how your comment may be seen to support the blog, and impact your reputation by association.
As I wrote that post, I looked back over all the WTF Blog Clutter articles in the series and realized that many of these issues are ones that impact my willingness to comment on a blog. Sure, they impact my ability to even read the blog, let alone return and tell others, but they also impact my willingness to endorse a blog with a comment.
I started thinking about all the blatant, subjective, and even unconscious reasons that prevent me from leaving a comment on a blog. Here are some of my self-discoveries, most of them associated with various aspects of blog clutter. I’m sure you have more you can add, but these are big clues that this is a blog that doesn’t deserve my participation. read more
Tags: blog clutter, blog comments, blog conversation, Blog Design, Comments, conversation, how to comment, how to comment on blogs, links, relationships, reputation, Social Media, wtf blog clutter
April 15, 2009
A few minutes ago I followed a trackback to a lovely blog post about one of my blog posts. It was quite complementary and made some good points. I was in the middle of composing a reply when I glanced over to the sidebar and saw the listing of the most recent blog posts featuring what were clearly pay-per-post or sponsored post titles. Ick!
That was my first response. Ick. Yuk. Oooey gooey, as one of my nephews would say.
We’ve talked about a lot of different design detail clutter and distractions in the ongoing series, “WTF Blog Design Clutter“, but we haven’t addressed the issue of perception when it comes to inspiring blog comments and conversation.
It’s true that a lot of people comment on blogs for link bait and Google juice. While that may be true, what is unsaid about the importance of a blog comment is probably the most important consideration when it comes to commenting on blogs: Association by commenting.
A blog comment says you want to participate in the conversation. It says you are interested in the topic. It says you are supportive of the blogger. It says you are who you say you are. It says that the link in your comment form takes the reader to your blog, which should speak well of you and match the quality of the blog you are commenting on. It says you want to be a valuable contributor to the blogosphere and the world of communication. Right?
No? Well, maybe it should. read more
Tags: blog clutter, blog comment, blog conversations, Blog Design, Comments, social interaction, Social Media, web design, wtf blog clutter
March 6, 2009
The WPCandy Network is growing, with the most recent addition of a WordPress design gallery called WPInspiration. At first glance it looks like a typical CSS gallery site, but featuring WordPress powered instead of just CSS based once, but it seems as if the folks behind it will be taking it a step furter:
Unlike a lot of other galleries, each site will feature a short, personal review from Mike or Dan. We’ll note some things about the site, things we don’t like, and ways it might be able to be improved. Reviews won’t go very in-depth but will be more than sticking a URL and a thumbnail in our database. We haven’t gone back and reviewed every site in our database, only the 10 most recent ones.
WPCandy and WPInspiration is run by Michael Castilla, who founded the whole thing, and Dan Pilibin.
Tags: Blog Design, blog network, Dan Pilibin, gallery, Michael Castilla, WordPress, WPCandy Network, WPInspiration
January 26, 2009
My absence from the Blog Herald in the end of last week was due to me participating in a very cool event called 24 Hour Business Camp here in Sweden. Some 90 web entrepreneurs, split over 52 teams, gathered to create a web project each in 24 hours time.
Naturally, I went with launching a blog. I chose WordPress as my blog platform, although any other hosted one would do as well, of course. However, since I consider myself a WordPress expert, and given the immediate time crunch, I went with what I knew.
Now, 24 hours is a lot of time if all you want to do is to install a blog, setup permalinks, and slap on an existing theme. A decent theme is easy enough to customize, and then you’re basically ready to go. I didn’t do that, I built an add-on theme (or child theme, as they are also called) for my Notes Blog Core theme. That is something in-between, because the core is there, but not the defining elements. read more
Tags: 24 Hour Business Camp, Börja Blogga, Blog Design, WordPress