Blogging success boils down to two things:
1. Get traffic
2. Convert it
“Convert it” means “get people to do what you want them to do,” which is usually clicking an ad, subscribing to your blog/newsletter, or buying something. (Or linking to your blog, or telling their grandma how awesome you are, etc.)
If you’ve been blogging for a while, you probably have a fairly constant stream of traffic flowing to your blog from one or more sources – search engines, social networking websites, online directories, and so forth.
But are you converting it as well as you can? [Read more…]