The term ‘blog’ has been overused, with some still thinking that a blog is some sort of online diary. We all know that is far from the truth, as there are many large online media companies publishing content across many highly popular blogs. Although the commercial blogging craze has died down a bit, there is still a large demand for bloggers. You may be having a hard time finding that killer blogging gig and keeping it, so here are some tips to do just that.
In order to be hired into any position, you need some sort of experience or qualifications in order to fulfill the requirements. With blogging it’s no different. If you’re a creative writer and don’t have any published work online don’t worry, there are plenty of places to get published quickly and easily. read more
You probably remember JR Raphael leaving Duncan Riley’s The Inquisitr to launch his own site. Well, there’s been an ad out where Riley’s been looking for a replacement. Over 400 applications (possibly more as you’re reading this) has been sent in, and the winner is…? Well, let’s start with who were not winners:
There were some amazing applicants based on experience, including an ex-CNN correspondent, a couple of TV ppl, maybe half a dozen newspaper reporters, and a range of people from very well known blogs.
Right, so who is filling JR Raphael’s shoes?
Kim LaCapria, based in New York, and obviously capable of writing an amazing job application. In fact, the application was so good that it prompted Riley to blog about it, which is something you might want to consider if you’re going to search for a new blogging gig.
LaCapria hasn’t started on The Inquisitr yet, but if you’re interested in her work you can check out Magic Satchel and the possibly NSFW Vice Vixen blog.
Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”
Gregory listed three key web analytics that should be used to set a price for paying a blogger.
Consistency – Word Count Metric: Number of posts per week or month published with a minimum word count per post.
Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.
While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. read more
Want Bloggers? Show Them You This is a Good Place to Blog
If you are looking to hire bloggers for your blog or blog network, you must set an inviting example.
Your blog or blog network must speak well of itself. It needs to be clean and clear in its content representation, with every element closely tied in with the overall theme and content including design, ads, blogrolls, graphics, pictures, titles, headings, and words. It needs to send a clear message of its purpose and goals.
A blog without a clear purpose sends a lot of messages to potential employees or freelancers. It says that you don’t know what you are doing. You want to send a clear message of your blog’s purpose so the blogger can evaluate the site and determine if they see a place for themselves in your blog. read more
These expert bloggers are also business managers, managing the bloggers on their network and blogs. They have to hire, fire, put out fires, negotiate, guide, instruct, hunt, and deal with bloggers of all skill levels on a daily basis.
Blogging as an industry is still new. Blogging with hired-gun bloggers is also still new and a mine field for both employers and potential employees. There isn’t a lot of concrete information out there. There is a lot of guessing and little history to help both sides understand how this works.
The group conceded quickly that hiring bloggers isn’t the same as hiring writers for a magazine or website. Bloggers are a new group of employees and freelancers requiring special needs and attention as well as guidance.
Over the next few articles, I’m going to break down what they said to complement other articles I’ve written here on the subject of getting paid as a blogger. These include: read more
For many decades, professional editorial writers found a compromise on the time/value issue with payment by the word with a restriction on word count. I often was told, “We’ll pay you a dollar a word up to 1,000 words maximum.”
This meant the magazine, newspaper, newsletter, or other print publication had space for one thousand words that needed to be filled. Going over meant changing their magazine or newspaper design structure. Giving them less meant I’d be paid less, but somewhere in the middle was a compromise for both of us, usually in the form of me setting a minimum fee I was to be paid, no matter the word count, such as “I want $500 minimum for 700 words and a dollar a word thereafter.” If the article came it at 400 words, I would still be paid my minimum. If it crossed the 700 word mark, at which point I should have been paid $700 for a dollar a word, that’s when they have to start paying me the dollar a word rate. It wasn’t the best, but the companies felt like they were getting a deal and for the most part, I covered the minimum I needed to pay my rent and eat.
Here is a chart for the various traditional writer’s pay scale based upon a dollar amount per word. The more experience and expertise, the higher the fee per word. read more