Here on The Blog Herald, as on so many other sites in the blogosphere, there are ads, 125×125 pixel squares. We’ve got six here, some blogs just have four, others run eight. The ad, made popular by Michael Arrington on TechCrunch, is something of the de facto standard in the blogosphere, at least when we’re talking blogs about blogging, and related niches.
I like the format, an ad doesn’t need to be much bigger than that. I would prefer it if it was 120×100 pixels instead, but that’s OK, I can live with 125×125 pixels as well.
Problem is, the readers might get saturated, screening out these ads. I recently did a post on this over at Wisdump, and there are some interesting comments there to give strength to this line of reasoning.