For years, Tumblr’s user base has been growing steadily. With Yahoo’s $1.1 billion acquisition of Tumblr in 2013, the micro-blogging site became part of the Yahoo brand. Near the end of 2014, Tumblr had at least 420 million users — that’s huge for a website with a bit of an identity crisis. Tumblr’s gigantic user base is really enticing for many bloggers, but it may not be worth your time. Is Tumblr for bloggers? Real bloggers?
Now this is a huge feather in the already pretty feather-heavy WordPress hat: Wired switches from TypePad to WordPress.
We’ve switched content platforms to WordPress, which should allow for all kinds of widgety fun and games as we move our stuff into the new place and figure out where to hang things.
While at it, the Wired blogs have also gotten something of a facelift to “bring all the Wired blogs into closer sync with the main site, and with the magazine”, which sounds like a good idea.
Naturally, the WordPress Publisher Blog is reporting this, and so is Automattican Matt Mullenweg and Toni Schneider. Six Apart owns the TypePad service, and I bet they are a bit pissed that Wired didn’t go for Movable Type instead.