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May 22, 2014

Focusing on Writing About 1 Category May Be the Best Content Strategy for your Blog

In the crazy rush to get fresh new content out to potential readers, many bloggers often find themselves in a very stressful position. Creating unique, hard hitting content is not easy work and depending on the niche you’re targeting, a “shot-gun blast” kind of approach may be killing both you and your blog’s potential.

focus on one niche

Broad niches and categories like online money making ideas, web design, blogging tools or social media marketing are heavy subjects. It’s difficult to be competitive when there’s just so much information already available for consumption. There’s a good chance that whatever you decide to write, has already been covered really well by a major blogger. So how do you stand out from the crowd? And how do you keep true to yourself as a writer and stay on point in niches that seem to be saturated? read more

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June 28, 2013

One-Track Mind: Why It’s Important to Stay on a Single Topic Within Blog Posts

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One-Track Mind: Why It's Important to Stay on a Single Topic Within Blog Posts
No one can refute that there is an overwhelming amount of content online today, with thousands and thousands being added every hour. However, only a few of these are relevant and worthy enough to get noticed and actually accrue traffic, so it is important to make any blog posts you publish extremely pointed and focused.

Publishing content that covers several different topics at once isn’t going to engage and keep your readers’ interest. This is why it is important to have a one-track mind when it comes to blog post topic brainstorming. Single topic posts can go more in-depth and provide more information. They are also better for ranking on more specific longtail keywords from an SEO perspective.

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