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April 30, 2014

How to Use the Art of Email Marketing to Launch Your Blog & Start Converting

Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.

email marketing for bloggers

To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. read more

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January 10, 2013

3 Easy Things To Boost Your Site Traffic Today

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traffic

Write great content

You’d be surprised how many forget this one. They choose a platform, they load it up with a million plugins, they advertise to their existing social media circles, but when it comes to writing they miss the mark completely. What is great content? This is material which engages your audience. It is researched, highly structured content posted once a week or more that meets people’s needs head on with solutions. It produces a response (in their sharing) to their questions because it’s entertaining but also informative. Pick a niche, and then research ways i.e. read other blogs and construct a way to say what they are saying, but in your own voice. DO NOT REINVENT THE WHEEL.

Promote properly

I previously mentioned promotion as a way to grow your traffic. But here’s the thing about promotion: too much will kill your success before it gains traction. Many of you, including myself, have probably done the following when starting out: start blog, tweet 100 times a day, get onFacebookand beg people to”like”, then auction your soul to the Devil when that doesn’t work out. This is not only painful, it’sunnecessary. The best promotion tactics, by far, are the ones which never get talked about. For instance, writing great content often produces a series. Conversion of these articles into PDF format and sharing witheBookdirectories and free document sites like Scribd or Helium is a great way to bump the odds in your favor. Angering your readers by over-promotion is an avoidable situation, so don’t do it!

Engage your audience

If someone, say a family member or friend, asked you a poignant question which gave you pause, would you ignore them? OF COURSE NOT! You’d jump right on the bullet train to Intelligentsia (sorry, bad puns abound in my world) and figure out a worthwhile reply to their query. So why is it when you post on your site, the only thing you see is the occasional greeting from Grandma?The ‘gurus’ bread and butter is no longer figuring out how to get traffic, it’s merely conversing (read:engagement) about all the traffic they get, thereby getting more. It’s a topic which spews dividends every time it is brought up. Simply put: present a question in your great content, then engage with your audience’s feedback. This method can be accelerated if you use forums to become an expert on your niche and use your blog URL as a signature in your profile.

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August 24, 2010

Promoting Your Community News & Events Blog

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This is post was written by Gary Kohler from LifeCover.

There are some local communities that are not served by mainstream media news due to their minimal size or far-reaching location.

Keeping up on news and events in these regions can be difficult and relying on the weekly paper may be the only way of getting “current” news. Some traditional media outlets also place restrictions on the type of content they can publish. With a bit of work, your local blog can remedy these minor injustices and help you gain a following within your community.

Writing great content, and lots of it, is always the most important part. The following steps will help you take your community blog to the next level and allow you to get the traffic you’re hoping for. read more

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April 16, 2010

SeededBuzz.com helps bloggers grow their traffic and popularity

SeededBuzz

SeededBuzz is a site that promises to help bloggers promote themselves.

Blog posts are promoted using what are called Seeds, which are summaries of a blog post that has been written on a topic that you think other bloggers may want to also write about. The idea is other bloggers read these Seeds, get inspired and write about the same topic, and link to the Seed owners post in doing so.

The blogger that has then written about the Seed can then submit their post on the same page as the Seed that inspired them, under what is called Buzz. The idea is both Seeds and Buzz attract visitors and link.

As a way of discovering new topics to write about this looks like a great idea. Seeds that have attracted Buzz and valuable backlinks should also find that their search engine rankings get a welcome boost. Quality links are never easy to come by.

Other community features I like include the ability to receive and offer Guest Posts, and the tagging of Seeds that inspired you for a later date. read more

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March 15, 2010

How to Get a Blogger’s Attention

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Smoke signals. They were effective in ancient China when soldiers needed to communicate over the Great Wall. But send one up today and your message will go up in – well – smoke. Getting the attention of a blogger you would like to work with or for is no easy task. Life feels like one big cluttered inbox. Here are a few ways to cut through the noise.

1) Write about them. Bloggers are not a vain bunch, but they do check their referring traffic on a regular basis. Insult them on your Website and they will defend their honor. Compliment them and they will be thankful.

2) Ask them for help. It’s a generalization but I’m going to go there anyhow; people love to hear themselves talk. read more

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