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July 23, 2013

How to Drive Blog Readers Towards Older Posts

Filed as Guides with 4 comments

Blog readers

Blog readers expect consistency, and if you’ve been blogging for any length of time, you understand the importance of keeping content fresh and interesting. However, once a new post is out in the world, most of us are already working on the next idea, topic or tips. While this is a good thing, and it can also be a bad thing. Since we are focused on moving forward with future content, we tend to neglect posts of the past.

We promote them shortly after publishing, and then they tend to lay around unless they are discovered through a variety of different means. When we truly work on improving our writing, our stories, ourselves, our best content lies ahead of us. Although that is the case, our past content likely offered up great value as well.

Failing to provide an easy way to access it is a shame after putting in so many hours to get said content out there to the world. This situation can be quickly remedied in several different ways…

Focus On Functionality

Everyone will tell you that good design is important. However, if your site is not functional, the design could really matter less. Functionality is just as, if not more important than a great design, and when you have a functional site, people will be more inclined to spend time on your site. Make it super easy for users to dive into different categories, and maybe even guide them to your more popular content. read more

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