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December 16, 2008

Exploring Social Media: Promoting Your Link Backs to You

Exploring Social Media article series badgeYesterday in Exploring Social Media: The Power of the Link Needs Content, I introduced the most powerful social media tool in the world, the link, and explained that unless you have make the link direct people to valuable and useful content, you are shooting blanks. The link makes a lot of noise with nothing to show for it.

The impact of linking to yourself is magnified in value. When you email or publish a link to something you wrote, recommending it, you are telling the world:

  • I know that which I write about.
  • I am an expert in the subject.
  • I have the experience to back up what I’m writing.
  • This is the best I can do.

Do your links qualify?

When you contact a blogger or anyone to encourage them to link to you, do you keep these things in mind? Are you offering your best work? Does your blog or social media tool show the world you are an expert in this?

If you have the proof behind your link, then maybe your failure is in the presentation of that link, especially when directed towards bloggers, the most capable of spreading the word far and wide about you and your blog. read more

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December 15, 2008

Exploring Social Media: The Power of the Link Needs Content

Exploring Social Media article series badgeIn The Power of the Link and Don’t Guest Blog Until You Have Content, I talk about two very important subjects that apply to our ongoing discussion and Exploring Social Media Series.

First, a link is a door people open to your world, be it a world within your blog, social media tools and services, or a recommendation to visit another world, one you hope your fans will enjoy so much, they will return to your world with joy, eager for more and telling the world about what you have to offer.

Second, if you link without anything worth linking to, without anything positive to offer people, without anything worth recommending, without anything worth returning to, you have lost the power in social influence within the modern online world.

If you link to yourself, then these two characteristics are magnified. You are offering people a gateway into your world, one they expect is worth linking to, deserving of attention, exciting, and worth telling others about.

The link is the most powerful social media tool of all. read more

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