Social media has evolved out of blogging into its own category of online promotion and marketing, and while blogging did give birth to the social media movement, they can, and should be used together. Social media marketing is a great way to expand on your blog, encourage conversation and grow your traffic. It can be used to communicate quickly and effectively with your audience, which in turn, makes your audience much more captivated with your ideas and your site.
There are a few things that you can do to implement and integrate social media on to your blog. The first thing I would recommend is putting up share buttons. I would go with ones for sites you are most familiar with and use the most often as it is hard to be effective at marketing on a site that you aren’t used to. For most people those sites are going to be Facebook and Twitter. People use the share buttons as an easy way to show a post they are interested to their friends within their social network. It is much easier than copying and pasting a link or emailing it, they can just click the share button one time and there it goes, instantly to their buddies! [Read more…]