So you have this great idea for a blog, huh? You want to get started TODAY, right? Well, before you just jump into blogging, take a step back and make a strategy, a game plan. If you aren’t sure about how to get started, you could spend a lot of time just spinning your wheels, getting nowhere. [Read more…]
Writing about crime isn’t always easy, especially if you’re just getting started as a freelancer. We’ve all read newspaper features that report crime in dry monotone, yet we all know how successful a good crime novel can be. As a blogger, the trick is to strike a balance between the two. To engage readers, you need to cover crime compellingly without making it a complete work of fiction.
Here are some tips for writing great blog posts about crime, law, and justice. [Read more…]
There has never been as much opportunity for entrepreneurs as there is today. Wherever you are in the world, with the right idea, proper execution, and the willingness to do what it takes, you have the chance to make it big.
Sure, the competition is tough, but that can be a driving force as well as a source of inspiration. For budding entrepreneurs and existing entrepreneurs alike, openness to learning from the best in the business is one of the essential characteristics to success. [Read more…]
Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.
People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.
Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]
Like every good blogger, there are days where you just can’t get enough words on the page. However, there are some techniques that can make your blog posts longer with it seeming like a lot more work. Writing about interesting topics, outlining your posts, and including images are all ways that can help make posts longer. [Read more…]
When it comes to competition, we often look at people or businesses in our respective niches as enemies, and those we must beat. No matter what you blog about, chances are there is more than a small handful of people writing about the same thing. And if you sell ebooks, courses, consulting, etc., you can be sure others are as well. Naturally, we are designed to compete because before the days of modern science and technology, if we lost, we died.
Quite frankly, looking at your competition as enemies or “the bad guys,” is an absolutely backwards line of thinking. It is perfectly normal to think that way, but you are doing yourself and your blog a total disservice by not using competition to your benefit.
Gain Valuable Insight
No matter how smart or “on top of things” you think you are, there are people out there who will prove you wrong. Sometimes, there might be areas that you have overlooked, or ways of interacting with your audience for example that you never thought about before. Also, there could be valuable tools you never heard of, and maybe even ways of crafting your content to keep readers more engaged. [Read more…]
Blogging, like social media, has truly revolutionized how we communicate our thoughts, ideas and passions with others. Unfortunately, there are many myths associated with it that just simply aren’t true. Here are some of the most popular blogging myths that could be holding you back:
You Need To Write At Least X Words
Anyone who blogs knows this one far too well. It’s drilled into our brains that we need to write so many words because it is “good for SEO” and they’re not necessarily wrong, either. The magic number seems to be 300 words, but it can vary from site to site. We’re also told to stay away from writing longer posts because no one likes to read long posts.
However, that’s all total BS. What matters is what you have to say, not how many words you say it in (Tweet This). Sometimes, you can get great ideas across in a few paragraphs. Sometimes, it takes much more. Also, what if you create videos or put together podcasts? Unless you have it transcribed, you’re likely taking away from people diving right into consuming the content itself. [Read more…]
Blog readers expect consistency, and if you’ve been blogging for any length of time, you understand the importance of keeping content fresh and interesting. However, once a new post is out in the world, most of us are already working on the next idea, topic or tips. While this is a good thing, and it can also be a bad thing. Since we are focused on moving forward with future content, we tend to neglect posts of the past.
We promote them shortly after publishing, and then they tend to lay around unless they are discovered through a variety of different means. When we truly work on improving our writing, our stories, ourselves, our best content lies ahead of us. Although that is the case, our past content likely offered up great value as well.
Failing to provide an easy way to access it is a shame after putting in so many hours to get said content out there to the world. This situation can be quickly remedied in several different ways…
Focus On Functionality
Everyone will tell you that good design is important. However, if your site is not functional, the design could really matter less. Functionality is just as, if not more important than a great design, and when you have a functional site, people will be more inclined to spend time on your site. Make it super easy for users to dive into different categories, and maybe even guide them to your more popular content. [Read more…]
With so many distractions hitting you from every direction, and, let’s be realistic, thousands of other blog posts written on the same topic as yours, it can be hard to keep things fresh. Content can often go stale lacking the life, and energy it once had. While you can continue writing as your normally would, there are a few ways to fire things up so to speak, potentially bringing more value to your readers. [Read more…]
Every great blogger should have basic SEO know-how. Without basic keyword strategy to drive traffic to your blog, a great blogger can go un-noticed. Some of the best blog posts I have ever read came from deep within the web. Most likely, rarely read before; with little to no internal and external links and a PageRank of 0. Being a good blogger simply isn’t enough. Whether you are a women’s fitness blogger or an actual SEO blogger; without basic SEO knowledge, you are like Jimi Hendrix deciding to play on the street instead of on stage. Your content will not reach an audience, and you probably will never make money doing it.
This is why keyword research is so important. Google’s Keyword Tool and Keyword Spy are great ways to figure out what search terms correlate with your blog. Incorporating these keywords as links within your copy as well as your header will provide on page SEO value, reader value and (I’ll explain later) link building power.
Establishing a keyword set, doesn’t have to be a set list anymore. Targeting contextual terms should be consistent in the copy of your blog. The thought being, when somebody loves your blog post enough to share it on their site, they will include the contextual links. [Read more…]