No one can refute that there is an overwhelming amount of content online today, with thousands and thousands being added every hour. However, only a few of these are relevant and worthy enough to get noticed and actually accrue traffic, so it is important to make any blog posts you publish extremely pointed and focused.
Publishing content that covers several different topics at once isn’t going to engage and keep your readers’ interest. This is why it is important to have a one-track mind when it comes to blog post topic brainstorming. Single topic posts can go more in-depth and provide more information. They are also better for ranking on more specific longtail keywords from an SEO perspective.