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October 12, 2008

How Two Guys and a Cement Mixer Changed How Bloggers Think

On , I just published “The Real Benefits of Sponsoring a WordCamp” which highlighted one of the most talked about exhibitors at Blog World Expo in Las Vegas a few weeks ago: Bruce Christensen and Tom Vail of Cart-Away Concrete.

While most of the exhibitors at Blog World Expo were there to promote their products and services to the mass of bloggers in attendance, Tom and Bruce were there for a different reason. They were there to learn.

So many events and conferences bring together a lot of people with a marketing agenda. They want to sell products and services and make money. Tom and Bruce of Cart-Away Concrete showed up at this blogging conference with their portable cement mixer and said, “We don’t have anything for you to buy. We came here to learn.”

That’s right. They just came to learn from everyone who walked through the Las Vegas Convention Center Exhibition Hall over the course of the three day event. They aren’t bloggers, they aren’t web hosts, they aren’t marketers, or guys with cool blog gadgets. They are construction experts in equipment and concrete. How many bloggers have a huge commercial construction project underway and would need them? Hmmm?

No, they were there to learn. They could hire someone to teach them what to do and set up their blogs and social media services to promote their franchise and contractor business, but that’s not what they wanted. They wanted to learn from everyone in this new online social media business.

And they did. read more

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September 17, 2008

Blog World Expo This Weekend: The Best of Blogging

Blog World Expo is in Las Vegas this weekend, September 20-21, 2008. I’m going to be there with , Layered Tech, and , and from the look of the Conference Schedule, so is everyone else.

The list of Exhibitors in the Exhibition Hall at the Las Vegas Convention Center this year is incredibly diverse. So many companies want to reach out to bloggers, and so many blog, social media, and web technologies are popping up everywhere – it’s going to be interesting to learn what’s hot, what’s not, and what will be the future of the web.

Some of the exhibitors I hope to meet up with include: read more

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August 28, 2008

Who Would You Like to Meet at a Blog Conference?

I’m going to be at Blog World Expo in Las Vegas on September 20-21, 2008, and so is David Peralty, who listed “Some People I Hope to Meet at Blog World Expo.”

The list of Exhibitors and Speakers at Blog World Expo this year is incredible. A veritable list of whose who.

His list of people he’d like to meet got me thinking about my list. And then I started thinking about all the conferences I attend and speak at every year and all the fantastic people I meet, some famous and some not, who change my life in those few minutes of meet and greet.

I love blog and web conferences. I learn so much. While many think that I am there to be the educator, I enjoy them because of the lessons I learn from fellow speakers, but most of all from fellow attendees. Those quickly caught moments in corridors, exhibition halls, at my book table, or even in the restroom. Those are where the real business of a conference really happens. Those quick moments of connections made that last long after the conference. read more

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