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October 3, 2008

B5media Revamps Pay Model, Bloggers Lose Money

Blog network b5media is revamping their pay scheme, and that means a lot less money for the bloggers. More or less every blog within the network will see a drop in revenue because of this. TechCrunch broke the story by posting a memo from CEO Jeremy Wright, in which the following is key:

I’m sure by now you’ve run your blog through the system above and realized that (with a handful of exceptions), due to the change to Omniture as a stats package, your pay will go down. For some it will go down significantly. Obviously this isn’t the intent of the new pay system, it was just the flaw in the previous stats package. For the last two years, b5 has been effectively paying bloggers 2-3x more in traffic bonuses than they were actually getting. While, again, this isn’t a blogger’s fault, neither is the new pay system about “cutting pay”. Any reduction in pay is due almost exclusively to the reality of using an inaccurate pay system in the past vs an industry standard third-party audited system going forward.

Jeremy Wright has tried to respond to the post, but his comments are apparently getting caught in moderation, so he posted it on his blog for now. He points out the obvious culprit: read more

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September 24, 2008

Hiring Bloggers: Know Your Performance Numbers

Blogging JobsWhile attending the How to Hire a Professional Blogger For Your Business session at Blog World Expo, it was very interesting to learn that you have to know your performance numbers and how they work in order to really understand what it takes to make money as a hired blogger.

As part of this series on what you need to know about hiring a professional blogger and being hired, let’s look at what the pros had to say about performance numbers and metrics and what you need to know before you go pro.

Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”

Gregory listed three key web analytics that should be used to set a price for paying a blogger.

  1. Consistency – Word Count Metric: Number of posts per week or month published with a minimum word count per post.
  2. Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
  3. External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.

While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. read more

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July 4, 2008

Gawker Media cuts payrates… Again!

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Once again, Gawker Media has cut the pay of their bloggers, according to a post over at Radar.

You may recall that not too long ago, Gawker Media moved to a model where their bloggers were tied to the traffc on their individual blog posts – along with a system of traffic bonuses and other incentives.

The declining economy may have had an impact on Gawker Media, thus driving down the payrates… read more

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