When Microsoft announced that it was transitioning 30 million active users to WordPress, it looked like Automattic (the company behind WP.com) would finally be able to surpass Blogger after years of maintaining a distant second to Google’s favorite publishing platform.
Apparently it seems that Blogger’s embrace of Google Apps could help the platform maintain its enormous lead by tapping into an audience just as large.
Google Apps users have been asking for Blogger and now, with out recently launched infrastructure improvement, they can use Blogger for free with their Google Apps accounts. We’re excited to provide Apps users with this great tool to have their voices heard on the web.
Google Apps is Google’s suite of cloud-based messaging and collaboration web apps use by more than 30 million users in small businesses, large enterprises, educational institutions, government agencies, and non-profit organizations around the world. (Blogger Buzz)
Note: Emphasis mine. [Read more…]