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September 24, 2008

Hiring Bloggers: Know Your Performance Numbers

Blogging JobsWhile attending the How to Hire a Professional Blogger For Your Business session at Blog World Expo, it was very interesting to learn that you have to know your performance numbers and how they work in order to really understand what it takes to make money as a hired blogger.

As part of this series on what you need to know about hiring a professional blogger and being hired, let’s look at what the pros had to say about performance numbers and metrics and what you need to know before you go pro.

Gregory Go of About.com Guide to Online Business made it clear to the crowded room about how the numbers drive payment and drives success when it comes to paying a blogger. “If you are looking to make money blogging for a company or blog network, you have to understand the metrics.”

Gregory listed three key web analytics that should be used to set a price for paying a blogger.

  1. Consistency – Word Count Metric: Number of posts per week or month published with a minimum word count per post.
  2. Internal Metrics: Numbers based upon direct interaction and actions such as comment count, feed or newsletter subscribers, and direct sales generated.
  3. External Metrics: Performance compared to the general Internet/blogosphere metrics. This includes page view counts and referrer or inbound links.

While few pay solely based upon one of these three metrics, most blogs and blog networks compensate bloggers based upon a combination of these numbers. read more

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Hiring Bloggers: Let Your Blog Speak Well of You

Blogging JobsOne of the topics covered in the How to Hire a Professional Blogger For Your Business session at Blog World Expo dealt with how important it is that your blog set an example if you want to be hired as a blogger. It was interesting to hear the speakers also add that if you want to hire bloggers, you better clean house as well.

The hour-long seminar featured Jim Turner of One By One Media Social Media and Professional Blogging Consultants, Gregory Go of About.com Guide to Online Business, Will Chen, editor of Wise Bread | Personal Finance and Frugal Living Forums, and Darren Rowse of . As part of this series on What Do Need to Know About Hiring a Professional Blogger and Being Hired, I want to address the issue of how to ensure your blog sets a good example and speaks well for you to help you be hired as a blogger and if you are interested in hiring bloggers.

Want Bloggers? Show Them You This is a Good Place to Blog

If you are looking to hire bloggers for your blog or blog network, you must set an inviting example.

Your blog or blog network must speak well of itself. It needs to be clean and clear in its content representation, with every element closely tied in with the overall theme and content including design, ads, blogrolls, graphics, pictures, titles, headings, and words. It needs to send a clear message of its purpose and goals.

A blog without a clear purpose sends a lot of messages to potential employees or freelancers. It says that you don’t know what you are doing. You want to send a clear message of your blog’s purpose so the blogger can evaluate the site and determine if they see a place for themselves in your blog. read more

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What Do Need to Know About Hiring a Professional Blogger and Being Hired

Blogging JobsThe How to Hire a Professional Blogger For Your Business session at Blog World Expo this past weekend in Las Vegas was incredible. It featured Jim Turner of One By One Media Social Media and Professional Blogging Consultants, Gregory Go of About.com Guide to Online Business, Will Chen, editor of Wise Bread | Personal Finance and Frugal Living Forums, and Darren Rowse of .

These expert bloggers are also business managers, managing the bloggers on their network and blogs. They have to hire, fire, put out fires, negotiate, guide, instruct, hunt, and deal with bloggers of all skill levels on a daily basis.

Blogging as an industry is still new. Blogging with hired-gun bloggers is also still new and a mine field for both employers and potential employees. There isn’t a lot of concrete information out there. There is a lot of guessing and little history to help both sides understand how this works.

The group conceded quickly that hiring bloggers isn’t the same as hiring writers for a magazine or website. Bloggers are a new group of employees and freelancers requiring special needs and attention as well as guidance.

Over the next few articles, I’m going to break down what they said to complement other articles I’ve written here on the subject of getting paid as a blogger. These include:
read more

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