Coca-Cola is engaging into a huge marketing campaign for its “Open Happiness” product branding. Dubbed Expedition 206, this campaign will send 3 bloggers on a trip around the world in 365 days for free. In exchange, these lucky 3 bloggers will use various social media tools such as blogs, Twitter, and YouTube videos to share their experiences and interaction with locals. For what purpose? To find out what makes people around the world happy. [Read more…]
If you find the recent FTC Guidelines on bloggers and other social media participants, unfair and restrictive, well you are not alone. Luckily for us bloggers in other parts of the world, we are not covered by this ruling. (Or are we?).
Anyway, the latest internet and online media player who opposed such FTC ruling was the Interactive Advertising Bureau. The IAB called the new FTC Guidelines as unfair and unconstitutional and they are asking the FTC to withdraw the said guidelines. [Read more…]
More Gawker Media news coming across the wire, err, feed reader. Simon Owen’s Bloggsam has published an internal memo from Gabriel Snyder regarding Gawker hiring a new West Coast Editor. From the memo:
Ever since Defamer was merged into Gawker earlier this year, I’ve been looking for the right person to hire in L.A., so I’m pleased to announce someone who was worth the wait: Richard Rushfield is joining Gawker as its new West Coast Editor. From his Venice bungalow he’ll proudly fly the Defamer flag as well as pitch in with charting the general editorial direction of the site.
Richard Rushfield is slated to start at Gawker on August 31st. He was previously the Entertainment Editor at Los Angeles Times, which should fit the Defamer part of Gawker perfectly. The Defamer brand was merged into the main Gawker site in February this year, after failing to sell it. Read the full memo at Bloggasm.
Darren Rowse has posted the results of a poll he ran on ProBlogger.net asking the readers who designed their blogs. The results are discouraging for theme designers focusing on doing custom work. Only 8% of the ProBlogger.net readers answering the poll (there was 2 513 of them by the way) had paid for a custom design, whereas 13% had paid for a premium theme. Most people run a free theme. Check out the full results.
So 8% of 2 513 people, that’s just over 200 potential clients for someone like me, although the poll doesn’t state how much these people actually paid for their custom theme. On the other hand, let’s say I do two themes per month, then I don’t need more than 24 clients each year, and some clients are recurring ones (obviously). It would be interesting to know what people who do buy custom themes are paying at an average, wouldn’t it?
What kind of theme are you running on your blog?
Loyal Jet Blue fliers will be thrilled at the news that the discount commercial air liner is now flying to Los Angeles from New York and Boston.
In order to generate buzz for the new flight path, JetBlue recruited “Internet celebrities” to take the inaugural flight. In return for the trip, bloggers, HowCast video producers and YouTube celebs are asked to give Jet Blue a friendly “shout out.” We certainly hope that each passenger offers full disclosure. [Read more…]
Paul Carr used to write the Not Safe For Work column for The Guardian, but no more. The reason is a slashing of the freelance budget, says Carr on Twitter, and then goes on and tells us that he thought about doing the column for free but decided against it. That last part was on his blog though, which is a good thing because the reasoning would take up quite a few tweets… In the same blog post he writes a bit about leaving.
Having said all that, I will miss the outlet the Guardian gave me every week; to boast and swear and talk about things that were on my mind. I’m not sure there’s another UK paper that would give me such freedom – and for that reason I’ll be eternally grateful to my former paymasters. And I’ll miss them, like a sometimes-mental, socialist former girlfriend.
Michael Arrington over at TechCrunch isn’t sad about this. “Their loss our gain” he says, as he announces that Carr will be writing a weekly column for TechCrunch to run each Saturday morning. Good call, Carr’s Not Safe For Work Column over at The Guardian was a treat, and I’m thinking it was a huge mistake to cut it loose. But that’s the media industry for you right now. I’m just surprised Nick Denton didn’t snatch him up already.
The International Olympic Committee’s reluctant acceptance of bloggers and social media’s participation in sharing information from the Olympic Games has been challenged by Reuters’ editor-in chief David Schlesinger.
Speaking to the International Olympics Committee Press Commission, he said that it was now not possible to control how established and new media disseminated information.
“The old means of control don’t work. The old categories don’t work. The old ways of thinking don’t work. We need to come to terms with that,” he said.
“Fundamentally, the old media won’t control news dissemination in the future. And organisations can’t control access using old forms of accreditation any more.” [Read more…]
In “The Outing of a Blogger: Social Transparency or Violation?” and “The Outing of a Blogger: Is it Legal to Reveal a Blogger?” I’ve covered some of the issues around the outing of an Alaskan blogger by a local politician and the legality of such actions.
There have been a variety of blogger outings lately, some with positive outcomes. Fake Steve Jobs Blogger, Daniel Lyons, admitted that he was stunned that it took so long to be uncovered, enjoying the attention. For Lyons, his blatant lampooning of Steve Jobs turned into a career booster. Lyons expected to be found out. Most anonymous bloggers worry they will be.
One of the greatest things about blogging is the freedom and ability to have your say, no matter what it is. One of the greatest fears is being found out.
Many bloggers live in fear of being found out, some at the risk of their lives. Others fear that their right to express themselves without persecution, even of the social kind, will be taken away by exposure. For those who blog anonymously, the law is one issue, but the social stigma is a bigger one. [Read more…]
In “The Outing of a Blogger: Social Transparency or Violation?” I started this short series on the outing of a popular Alaska personal blogger, Mudflats (aka AKMuckraker or AKM), unveiled by a state politician.
The question I want to tackle in this article is the issue of the legality of blogger anonymity and what protects bloggers and not. This is a huge topic, so I’m only going to scratch the surface.
In many countries, there are no laws protecting freedom of speech nor journalists or bloggers. There may be protections for journalists, but none for bloggers. In countries where you would expect there to be such laws…it’s amazing how few there are and how flexible those laws can be.
Does a blogger have the right to privacy and anonymity? What rights do others have to expose them and why? [Read more…]