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July 18, 2008

Are Blog Comments a Source of Referral Traffic?

Here’s a question. If blog comments are mini-resumes, which comments are bringing the most traffic to your blog?

When you leave a comment on a blog, there are three things at work.

  1. Your desire to participate in the blog conversation and topic.
  2. Your desire to increase your link credits through blog comments.
  3. Your desire to encourage traffic from your comment to your blog.

A lot of pro bloggers cover the first two, but I want to explore the last one. If you really want to drive traffic to your blog through comments on other blogs, is it working for you?

Have you been paying attention to your blog referrals and incoming traffic to see where your traffic is coming from in relationship to your blog comments? It’s a very good question because we blog and comment on the premise that blog interaction helps drive traffic.
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April 22, 2008

New Version of Woopra Released

Example of Woopra geographical map to track visitors liveThe web analytics program, , that generated massive enthusiasm when John Pozadzides presented it at WordCamp Dallas, will release a new beta version on Friday along with thousands of requests for access granted.

“We are excited to be able to extend the Woopra Real Time Analytics service to an additional 10,000 users beginning Friday April 25,” said Jad Younan, CTO of iFusion Labs. “The infrastructure has been holding up well for the roughly 4,000 users who have been on the system the last few weeks, and this is the next step in our phased approach as we scale the business.”

Elie Khoury, iFusion Labs’ CIO, added, “In addition to the mass approvals for Webmasters who have been waiting patiently, we will be releasing a new version of the Woopra client application with bug fixes and a number of new features.”

Layered Technologies and 3Tera are providing 100 grid-servers to Woopra to handle the sudden demand from the early release of the beta version at WordCamp Dallas, and by this weekend, the numerous requests for Woopra invitations will be granted on a first come, first serve basis along with the release of the latest version.
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April 14, 2008

If You Don’t Write With Keywords, Will It Hurt Your Blog?

Recently, I got the following comment on :

I just set up my blog and I am still trying to get everything in line. When I write original content, does it have to be about the subject of my blog? Will it hurt to have content not related to the title and keywords of my blog? Any input would be greatly appreciated!

My first thought was “whose going to hurt whom?” Honestly, who are you hurting if you don’t blog right? You.

If you don’t care about monetization, getting found, establishing a reputation or expertise, and your blog is not your resume, then who cares? No one is hurt because your blog is all for you and no one else that influences your ability to pay your rent.

If your blog’s purpose is to make money and establish your professional online reputation, by not blogging with search term, keyword-rich content in a consistent form within your blog’s purpose and intent that puts the reader first, you are the only one hurting you.

There are two answers I can give to this person.
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March 27, 2008

Drilling Down Your Blogging Niche?

Over the past year alone, I can’t count how many hundreds of people who have told me that they’ve just decided to make “beginning blogging” be their blog’s focus. They wanted me to tell them what I thought of their plan.

I told them they weren’t done, yet.

Yes, this news can be crushing, but let’s look at the example of creating a blog for beginner bloggers. Most summarize their blog’s plan of action with this purpose statement:

I want to create a blog to teach beginner bloggers, people who are totally new to blogging how to blog. It will cover the basics, step-by-step of blogging, including how to monetize and build a successful blog.

The target audience? Beginning bloggers. The style? Step-by-step introductory basics. Content stretch? Monetization and commercialization of blogs.

Good start. But not done yet.
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March 14, 2008

What Are You Not Doing With Your Blog

When Aaron Brazell put his blog up for sale, he got a rude awakening of what he was not doing with his blog that would have made his blog more marketable, thus worth buying.

Recently, I started thinking about what I’m not doing with my blog that I should. I do a lot already, and I also am an advocate of organic marketing, natural marketing and viral techniques rather than grasping and desperate. So what more could I do to increase the diversity of those who read my blog, keep readers happy, and continue to be a source for information on blogging and WordPress?
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March 10, 2008

The Long Tail Applied to Blog Hosting Services

Filed as Features with 5 comments

The Long Tail is a popular consumer demographic often applied to Internet related business and services. In How Many Blogs Are There? Is Someone Still Counting? I proposed studying blogging demographics based on software platform, country or a combination of both. While looking into the blogging demographics per platform it became clear that there are huge national and local blogospheres. A lot of blogs that write about blogging focus on the major platform WordPress and at the Blog Herald we have readers kindly reminding us that blogging does not equal WordPress.

Point in case is: WordPress.com and Blogger.com are big but national blog hosting services may be even bigger.

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February 29, 2008

Connect With Readers Over the Phone

Filed as News with 2 comments

While certainly not the first free Web-based conference call system, Rondee might be an ideal tool for bloggers and podcasters.

The site takes the expense and equipment out of conference calling, making it available to the everyday, financially challenged blogger. Your only expense is a long distance call (though, that could be quite high for folks not in America. the area code you need to dial is based in San Diego, CA).

Anyone with a telephone can teleconference. All you have to do is schedule your call, send out e-mail invitations to each invitee, dial 619-2-RONDEE, enter the pin # you’ve been issued, and chat it up.

Potential uses: Bloggers can set up conferences with readers; blog networks can coordinate with writers scattered around the world; podcasters can conduct telephone interview.

If the organizer chooses to record a call, all participants will be notified and the audio will be made available in GSM, which can be converted to a WAV file.

With no software to download, Rondee could be nice alternative to Skype or TalkShoe.

The question is, do bloggers want to take their relationship with readers off the Web?

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February 16, 2008

Google Blogger Finally Gets Scheduler

Filed as News with 1 comment

Often thought of as innovative and ahead of the curve, Google isn’t a leader in every tech category. For example, I’ve always found Blogger, as a blog publishing platform, to be far behind WordPress, TypePad and Square Space. Aside from being a bit cumbersome to use, some basic features were, for some strange reason, omitted.

Well today, Blogger users can now schedule posts for future publishing. Finally.

In order to use the feature, and other “in beta” features, you’ll need to sign up for Blogger in Draft, a system where you get to test new features before they hit the mainstream.

Better late than never, but the move is certainly not enough to lure me back to Blogger. However, I am excited at the though that Gmail might not be far off from offering the ability to schedule e-mails. A great new service, Letter Me Later, allows you to do just that. However, I would prefer the functionality built into my favorite e-mail programs.

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February 15, 2008

Internet Ad Profiling Coming To a Wallet Near You

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According to a Wall Street Journal article, “The Coming Ad Revolution”, get ready for your web host and Internet Service Provider (ISP) to start bringing ads your way:
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February 11, 2008

How Many Blogs Are There? Is Someone Still Counting?

The question of how many blogs are out there is currently buzzing in my e-mail inbox and in my (Dutch) feed list. Why do we even care about the total number of blogs? Carl Bialik from the The Wall Street Journal explained it as follows in 2005:

First, let’s step back and consider why we’re counting blogs at all. You no longer see articles that attempt to demonstrate the legitimacy of the Web by stating how many Web pages there are. But blogs are still in the process of entering mainstream consciousness, so numerical credibility is important; bloggers themselves cite the statistics a lot.

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