Blogs benefit immensely from being constantly updated, and yet it’s also one of the more difficult things to do with a fair amount of consistency.
If you are working on your own personal blog as a means of creative expression or just chronicling your own experiences, you’ll find yourself blogging on and off — depending on the ebbs and tides of your life. That is perfectly fine and understandable because it is virtually impossible to have a life where things are happening all the time and still be able to write 35o words about it.
But if you are blogging professionally, clients will appreciate a fair amount of regularity and coherence within a framework of targeted results that lead to the achievement of a goal or goals. Clients will appreciate a well thought out plan and the accomplishment of work that is consistent with the plan.
Sure, it sounds like work and it IS work, but having a plan and working according to plan can actually minimize the time you spend working and maximize productive offline time — which is, really, everything that happens outside the frame of your computer screen. Moreover, working according to a plan can enable you to have more fun while doing work.