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August 15, 2013

Preventing Your Blog Posts From Boring Readers to Death

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Blog Posts

There are around 47 million blog posts published every single month, and that’s just from WordPress.com hosted sites. It’s hard telling how many are posted every single day combined, and attention has increasingly become a finite commodity. As you’re probably aware, keeping your site flowing with fresh, interesting content can be a serious chore. You can see your productivity pulled at from every which direction, and it requires a good amount of discipline to make things happen. read more

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August 13, 2013

Four Principles Separating You From Blogging Elite

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Blogging

Although it’s incredibly easy to get up and running, blogging itself is no easy task. No matter what you write about, we all have the desire to be heard. Our ideas or passions mean something to us, and if no one is listening, it can be pretty depressing. In virtually every industry, there are pros and among those pros are what’s called the “elite.” They are at the top of their game, and in the blogging world, there is no shortage. Maybe they have built a six-figure business like David Risley or generate significant ad revenue from a website dedicated to their passion.

Whatever it is, there are several principles that separate them from the average folk. Contrary to popular belief, no magic powers are required, and we all possess this same ability to create something great.

Work Ethic

Knowledge is power, but execution is king (Tweet this). You can have the absolute best tips, tactics and strategies, but if you don’t take serious action, you are never going to build the thing you have hoped for. Consistent action is key to building anything great, and blogging pros know this. read more

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August 8, 2013

8 Things I Wish I Knew When I Started Blogging

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blogging lessons
I bet I know what you’re thinking right now: What makes this guy’s set of blogging lessons special?

Honestly, there are more than enough posts like this online, so it seems like there’s really nothing that can distinguish my take on the matter.

Well, actually I hope there is. That’s why I promise not to give you any useless unactionable advice like “create quality content.” No, this will be genuine. read more

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August 6, 2013

Eight Blogging Myths Holding You Back

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Blogging myths

Blogging, like social media, has truly revolutionized how we communicate our thoughts, ideas and passions with others. Unfortunately, there are many myths associated with it that just simply aren’t true. Here are some of the most popular blogging myths that could be holding you back:

You Need To Write At Least X Words

Anyone who blogs knows this one far too well. It’s drilled into our brains that we need to write so many words because it is “good for SEO” and they’re not necessarily wrong, either. The magic number seems to be 300 words, but it can vary from site to site. We’re also told to stay away from writing longer posts because no one likes to read long posts.

However, that’s all total BS. What matters is what you have to say, not how many words you say it in (Tweet This). Sometimes, you can get great ideas across in a few paragraphs. Sometimes, it takes much more. Also, what if you create videos or put together podcasts? Unless you have it transcribed, you’re likely taking away from people diving right into consuming the content itself. read more

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August 5, 2013

Tips for Blogging While on the Road

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There used to be a time when blogging on the go was not an easy thing. First, there was the matter of lugging around laptops that were so heavy you’d have a backache in the middle of the day. Then, there was the problem of connectivity.
blogging while on the road
Lucky for us bloggers, these issues are practically non-existent today. You can blog using a tablet or smartphone. Even laptops are so light these days that you won’t even feel the additional weight in your bag. (Well, not really, but you know what I mean.) Of course, 3G/LTE makes connectivity a non-issue – provided that your carrier has decent service.

If you want to maximize your blogging while on the road for one reason or another, here are some tips that will help you do just that. read more

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July 23, 2013

How to Drive Blog Readers Towards Older Posts

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Blog readers

Blog readers expect consistency, and if you’ve been blogging for any length of time, you understand the importance of keeping content fresh and interesting. However, once a new post is out in the world, most of us are already working on the next idea, topic or tips. While this is a good thing, and it can also be a bad thing. Since we are focused on moving forward with future content, we tend to neglect posts of the past.

We promote them shortly after publishing, and then they tend to lay around unless they are discovered through a variety of different means. When we truly work on improving our writing, our stories, ourselves, our best content lies ahead of us. Although that is the case, our past content likely offered up great value as well.

Failing to provide an easy way to access it is a shame after putting in so many hours to get said content out there to the world. This situation can be quickly remedied in several different ways…

Focus On Functionality

Everyone will tell you that good design is important. However, if your site is not functional, the design could really matter less. Functionality is just as, if not more important than a great design, and when you have a functional site, people will be more inclined to spend time on your site. Make it super easy for users to dive into different categories, and maybe even guide them to your more popular content. read more

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July 17, 2013

The Money is in the List: Increasing Your Email Subscribers

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email subscribers

Blogging is a great way to build a community, and demonstrate your expertise. It’s also a great way to build a business whether it’s through the sale of digital or physical products and services, or consulting for example. One phrase often uttered in the marketing community is, “The money is in the list”. While blog subscribers are always great, email subscribers have helped to differentiate themselves, showing that not only do they have a larger interest in what you have to say, but also may be more likely to buy something from you.

Whether you sell info products, run an online store, or are even a dog trainer offering one-on-one sessions, increasing your email subscribers can help you to better connect with more serious individuals, and potentially increase future sales. read more

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July 15, 2013

Four Steps to Build a Community on Your Blog

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Build a community

Everyone wants to build a community on their blog, but many sadly fail. Maybe they’re attracting the wrong readers, and maybe they’re simply too focused on me, me, me. There are many different variables, but we first need to look at the difference between an audience, and a community. An audience is a group of people who may follow you, and (hopefully) enjoy what you have to say. A community is a group of people that not only follow you, but they have a larger interest, and are your most dedicated supporters.

When it comes to blogging, you want dedicated supporters, not just window shoppers. With anything, building something of value takes time. You cannot expect to build a community overnight, and you’ll be lucky to build one in mere months. However, the payoff is well worth it, and this community can follow you even if you completely change careers. read more

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June 28, 2013

Interview with New York Times Best-Selling Author Chris Brogan

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company helping professionals become the best they can be. His book “Trust Agents” co-authored alongside Julien Smith, is a New York Times Best Seller, and the duo also went on to write “The Impact Equation”. When Chris isn’t busy speaking or working on his next project, you can find him blogging about social media, business, and more. In fact, Advertising Age ranks his blog number three in the world for social media/marketing.

When did you first get started blogging? In what ways has the landscape changed since then?

I started back in 1998 when we called it journaling. There weren’t comments. There wasn’t RSS. And more people wrote about a passion instead of tried to write to get attention only.

The design of your site is pretty fantastic. I’m a little jealous actually. Is great design important, or does the saying “Content is king” ring true?

Great design IS important. It’s the equivalent of an Armani suit and a Rolex vs a backwards ball cap and a tee shirt. Design actually triggers trust opinions.

What are some of the biggest mistakes bloggers make?

Bloggers write far too often from the opinion that others want THEIR opinion and not useful information, and MOST bloggers end posts horribly, without any good resolution or next action. Endings are most bloggers’ problems. read more

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June 26, 2013

How to Elevate Your Blog Posts in Three Easy Ways

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Blog posts

With so many distractions hitting you from every direction, and, let’s be realistic, thousands of other blog posts written on the same topic as yours, it can be hard to keep things fresh. Content can often go stale lacking the life, and energy it once had. While you can continue writing as your normally would, there are a few ways to fire things up so to speak, potentially bringing more value to your readers. read more

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