Four Ways to Boost Your Content’s Impact

boost content impact

Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.

boost content impact

It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.

Accelerate your blog strategy with these four lessons. [Read more…]

Looking at the RUBS for Blogging Success

blogging success

Editor’s note: This post was written by Natalie Lehrer, a senior contributor for CloudWedge. In her spare time, Natalie enjoys exploring all things cloud and is a music enthusiast. Follow Natalie’s daily posts on Google Plus, Twitter @Cloudwedge, or on Facebook.

Blogging is this generation’s soapbox, and with the advances in technology, there is the possibility for anyone to have access to a global audience of millions of readers. The reasons for blogging are extremely diverse and has even been the subject of research studies across the world. Generally, reasons fall within the following loose categories: creativity, expertise, business or as a form of virtual therapy. For some, blogging is a fun and creative process where they can share their passions, inspire or have a platform for their thoughts and feelings. Some expert’s blog to educate or to establish their expertise and knowledge, possibly to showcase their portfolio in the hopes of finding a better job or develop a following. Some do so to engage in debates and converse with a global audience. There are a number of bloggers that do so in the hopes of marketing or selling a product or even themselves. Some do it for the ability to talk anonymously, others for the fame.

blogging success

Whether you are blogging to make a difference or just to be heard, you want your content read. You hope to reach a larger audience that those immediately around you and for people to hear what you have to say. So what happens if you actually make it? [Read more…]

5 Essential Collaboration Tools Bloggers Can Use to Grow Their Community


Outreach, relationship and community building are vital parts of growing any audience, online or off, for profit or hobby. To evoke any response from visitors to your site or consumers you have to be able to serve, prove trustworthiness and provide value at all stages of a lasting relationship. That is why collaboration is so powerful and social networks, for the most part, have been so successful because their functions rely on what drives human beings to action; building relationships. A majority of the most successful blogs and businesses in the current new media age have one thing in common and that’s a focus on serving their community while embracing and collaborating with peers to increase the value of their content within their niche. An approach focused solely on self gain won’t last for the long run since relationships are not built by taking but giving.

[Read more…]

Do Your Readers a Favor by Incorporating Web Page Screenshots and Thumbnails

With the overwhelming amount of content to be found online, it is a wonder than anyone can catch – and keep – the attention of readers. There is the “old” adage that content is king, but with so many excellent copywriters and bloggers making a living out of content creation, what else can you do to make sure that your blog or web site gets the edge that you need?



Images. Photos. Screenshots.

No matter how many times the phrase “a picture paints a thousand words” may be used, no matter how much it may grate on your nerves because of overuse, it rings so – especially online! [Read more…]

Why Bloggers Need to Pay Attention to Web Analytics



Truth be known, you don’t have to, if you don’t want to; but if you have tried using web analytics to understand how your blog is performing in terms of readership and audience, you probably have felt the thrill of seeing stats go up! You probably have also experienced the sinking feeling in your stomach when you see that no one reads your blog. We’ve been there. We’ve done that. We may even have a t-shirt from it lying around somewhere.

In all seriousness, though, blogging – just like most any other activity – requires some sort of feedback. That is, if you want to know how you’re doing, and, if you actually have a goal that you want to achieve. And this, my friends, is the main reason bloggers need to pay attention to web analytics. [Read more…]

Significantly Speed Up Your WordPress Blog in 9 Easy Steps

Improve WordPress SpeedYour blog’s loading speed affects more than just user experience but is now a factor used by google to determine an overall ranking for your site. The reasoning is clear: according to Google and other search engines’ goals, which is to provide the most relevant search results from sites that offer the best user experience. Site speed is definitely something we cannot not ignore and should take advantage of every opportunity to improve.

Here are 9 effective techniques and tips that can be easily implemented to make your blog lightning fast.

1. Disable Unused Plugins

This is one of the easiest things we can do to reduce load times. I know many of us get carried away trying out the thousands of cool plugins available but we need to bear in mind the fact that they use system resources. Assess whether you need the plugins that you have installed and determine if they necessarily serve a useful purpose. Also, deactivated plugins that are not deleted can possibly create loopholes and back doors that hackers can exploit so delete them and maintain security for your blog. [Read more…]

Do You Need The Best Things in Life to be Free?

Exploring Social Media article series badgeEntrepreneur Magazine’s article “The Best Things in Life are Free,” featured a list of free web-based services businesses and online entrepreneurs need today to run their business and spread their message around the world.

The list of web-based services, open source, free programs, and social media tools for today’s businesses is impressive, but incomplete. It included Remember the Milk task management system, live web analytics, OpenOffice, Google Docs and Calendar, FreshBooks for invoicing, expenses, and time-tracking, SlideShare, Audacity audio recording and editing, YouSendIt for sending files free up to 2 gigs, and Oovoo the video messaging, conferencing, and chatting service. A great collection of outstanding free services, but what’s missing is more interesting. [Read more…]

2008 Should Be Year of the Ultraportable

I earlier wrote how ultraportable notebook computers can be a blogger’s best friend. I’ve been carrying my Asus Eee in my bag most anywhere I go, and I use it to do some work while waiting for the kids to finish their preschool classes, or when the wife goes grocery shopping. An ultraportable plus a public hotspot (or 3G connection via my mobile phone + Bluetooth) can do wonders.

It’s definitely a wonder how computer manufacturers these days have made these small gadgets so inexpensive and hence so ubiquitous with the gadget-crazy crowd. Sure, $100 PC was yesterday’s news, and the creators weren’t even able to meet the target price point (meant for students in developing economies). But what made ultraportables popular is their relatively low price point and availability to the general public. At about $300 to $400 each for a full-fledged portable computer, who wouldn’t bite? And so Asus had started a trend back in October of last year. This year, a lot of other manufacturers have followed suit with their potential Eee-killers (so to speak), which should make a lot of people happy, whether blogger or not.

There’s the HP 2133 Mini Note, touted as the “rich man’s Eee” with its classy styling and almost full-sized keyboard. This is one machine you wouldn’t be shy to take out of your bag at any high-end cafe. And according to reviews, the keyboard is a wonder to use. Perfect for posting lengthy blog entries, I think. The only gripe with the Mini Note is its use of the VIA C7 platform instead of an Intel one. Reviews say performance is not stellar, especially the editions that run Vista.

Acer has announced the Aspire One, and Dell has its upcoming Latitude E Series. MSI has its Wind, and even Asus had recently launched its EeePC 901 and the soon-to-launch 1000 series. These all run on the Intel Atom platform, which promises to give users five to seven hours use in between charges due to very low power consumption. That should be a big plus factor. None come close to the HP in terms of styling and design though–the keyboard is the HP’s killer feature.

There are a handful of other computer manufacturers who have showcased their own ultraportable offerings, whether these in the form of ultra-small computers or larger, but very slim and ultra light ones. Competition is tough, and it’s good in that computer makers are forced to price their offerings competitively.

With the influx of inexpensive ultraportable computers this year, there is no doubt that both professionals in the new media business and casual users alike would enjoy the wide array of mobility tools. And I think the term “ultraportable” should earn its place as one of the relevant words this year.