January 3, 2014
If you have any inclination about SEO when you’re a blogger (which you should, as SEO can help increase your blog’s traffic and engagement), then you know that being sure you use the right main keywords when you are writing blog posts can help people find your content when they are searching for it via search engines. read more
Tags: Blogging, keywords, Search Engine Optimization, SEO
December 24, 2013
Maintaining a well-oiled blog can be a difficult process that can be hard to do when you are out of town for a conference, vacation, or other engagement. However, with a little bit of planning, it can be easy to make sure your blog stays updated while you aren’t at home.
Have the Right Resources
In order to be a good blogger while you are away, you also need to be a good one while you are at home. Be sure to take advantage of a free writer’s resource area website that offers tips on effective blogging that gets your point across while also being time efficient. These tips are helpful no matter where you are blogging from.
Use a Freelancer
If you’re going to be away for a long period of time, it may be helpful to use a freelancer to fill in the content gaps when you aren’t able to. Hire a capable freelancer from a site like oDesk or FlexJobs that has a background that is related to your blog’s main topics. It’s best to hire someone before you leave so you have time to learn their writing style and they will be able to learn the type of content and formatting you like.
Schedule Ahead of Time
If you can fit it into your schedule, start stockpiling blog posts that can be scheduled out while you are away from your office. These can be evergreen topics which are timeless and contain useful information that anyone can use, even in the future. Some ideas might be best practices, trends in the last year, or tutorials that will still be timely in the time you are gone.
Write About Your Travels
Another option is to write about your travels and what you are doing out of the office, if it’s possible. For instance, if you are going to a conference or event that is related to your blog, it would be great to do a round-up post with what you have learned, photos, and key takeaways that you will be able to put into practice with your blog or work once you get back to your home base.
No matter which option you decide to take (which could be a combination of all of the above, depending on what time allows and the amount of content you need for your site), making sure your blog stays active while you are away can help keep your traffic engaged and showcases your dedication.
photo credit: szeke via photopin cc
Tags: Blogging, freelancer, scheduling, writer's resources
December 13, 2013
Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.
The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.
Screenshot taken 12/12/2013 read more
Tags: Blogging, Social Media, tumblr, White House
December 11, 2013
Having an active and engaged blog community is at the top of every blogger’s wish list. While the goal is clearly outlined, the way to get there sometimes isn’t. Although not guaranteed, there are some ways that you can get more comments onto your blog.
Sometimes getting a high level of engagement does take a financial commitment. In this case, having paid campaigns to get more traffic to your website will certainly increase your chances of more engagement, especially when they come from social media. Do some research on paid social media campaigns on Facebook and Twitter and also through the major search engines like Google, Bing, and Yahoo!. Facebook and Google also occasionally send out coupons to new account users, so be sure to research that before signing up for a new account. read more
Tags: Blogging, Comments, engagement
November 27, 2013
Every crowd has “that guy” or “that gal” who are often the subject of annoyance, and the blogging community is no exception. Here is just a small lists of don’ts, and we’d love to hear some of your annoyances in the comments below…
Don’t Ask To Exchange Links
If you have a good or decently ranked blog, chances are you’ve received requests to “exchange links,” which is basically a fancy way of saying promote me on your blog, and I’ll promote you back. Link exchanges happen all the time, and is often to help with SEO even though Google has openly commented on such practices. Other times, it’s just to try and get free promotion.
However, it’s an incredibly ineffective approach, and 99 percent of the time, the site that someone wants linked is complete crap. Back in the day, I remember getting requests for sites that had absolutely nothing to do with my own. If someone naturally enjoys your blog, and/or is inspired by something you write, they will link to you. That’s not always the case though, and asking to “exchange links” is a quick way for someone to exchange your email for something more important, like a chain email from their Aunt Betty. read more
Tags: Blogging, blogging tips
October 23, 2013
We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.
Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.
Rambling Meta Tags
Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.
When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.
Tags: blogger, Blogging, plugins, Search Engine Optimization, SEO, WordPress
October 10, 2013
Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.
Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). read more
Tags: Blogging, email marketing, integration, Marketing, Social Media, Syndication
September 10, 2013
The blogging realm is constantly buzzing along, and according to Technorati, two new blogs are creating every second. The craziest part is that statistic was published in 2006, a time when blogs were in their infancy, and very few were creating successful businesses from them. I’m not sure about you, but when I had my first idea for a blog, or any ideas for that matter, I get really excited. I start thinking of possibilities, how to structure the site, and so on.
Also, my aspirations can get the best of me, and I feel that it’s going to be a huge success right out of the gate. However, success is not something that just happens, but takes time to manifest based on a bunch of different factors. Before kicking off your next blogging adventure, don’t go too crazy, and jump off the deep end. First, ask yourself these three questions:
Do I want to make money, or do I just want to build something for fun?
Depending on your goals, you may want to monetize, or just start up a new pet project. There’s absolutely nothing wrong with monetizing a blog, but if your main aspiration is to make money, you’re going to have a bad time. Making money blogging has no eight step program, and there sure as heck is no such thing as a “set and forget” system. read more
Tags: Blogging, blogging advice, blogging tips
September 6, 2013
Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.
Tags: blog, Blogging, FTC, paid posts, Sponsored
August 23, 2013
Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?
Do you share different forms of media?
If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:
Tags: Blogging, Micro Blogging, tumblr