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October 23, 2013

Is Bad SEO Undermining Your Great Content?

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seo mistakes undermining blogs

We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.

Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.

Rambling Meta Tags

Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.

When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.

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October 10, 2013

Why Marketing Your Blog is Crucial to Its Success

Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). read more

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September 10, 2013

Three Quick Questions Before Starting Your Next Blogging Adventure

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Blogging

The blogging realm is constantly buzzing along, and according to Technorati, two new blogs are creating every second. The craziest part is that statistic was published in 2006, a time when blogs were in their infancy, and very few were creating successful businesses from them. I’m not sure about you, but when I had my first idea for a blog, or any ideas for that matter, I get really excited. I start thinking of possibilities, how to structure the site, and so on.

Also, my aspirations can get the best of me, and I feel that it’s going to be a huge success right out of the gate. However, success is not something that just happens, but takes time to manifest based on a bunch of different factors. Before kicking off your next blogging adventure, don’t go too crazy, and jump off the deep end. First, ask yourself these three questions:

Do I want to make money, or do I just want to build something for fun?

Depending on your goals, you may want to monetize, or just start up a new pet project. There’s absolutely nothing wrong with monetizing a blog, but if your main aspiration is to make money, you’re going to have a bad time. Making money blogging has no eight step program, and there sure as heck is no such thing as a “set and forget” system. read more

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September 6, 2013

How Much Should You Charge For Sponsored Blog Posts?

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what should you charge for sponsored blog posts?

Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.

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August 23, 2013

Would Your Blog Benefit From a Tumblr?

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Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?

Do you share different forms of media?

If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:

tumblr

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August 14, 2013

How Pinterest Can Cure Writer’s Block

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cure writer's block with pinterest

Pinterest is one of the coolest new social media networks to come along in a long time. For the creative types, it can bring an endless source of inspiration and motivation, especially because it is so visually appealing.

However, even though its focus is on images, when it comes to the written word, Pinterest can be a great source for blog post ideas, especially when you have writer’s block. By maintaining an active Pinterest presence, you can help keep your creative juices flowing without having to resort to writing exercises or another round-up post made of links or images.

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August 13, 2013

Four Principles Separating You From Blogging Elite

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Blogging

Although it’s incredibly easy to get up and running, blogging itself is no easy task. No matter what you write about, we all have the desire to be heard. Our ideas or passions mean something to us, and if no one is listening, it can be pretty depressing. In virtually every industry, there are pros and among those pros are what’s called the “elite.” They are at the top of their game, and in the blogging world, there is no shortage. Maybe they have built a six-figure business like David Risley or generate significant ad revenue from a website dedicated to their passion.

Whatever it is, there are several principles that separate them from the average folk. Contrary to popular belief, no magic powers are required, and we all possess this same ability to create something great.

Work Ethic

Knowledge is power, but execution is king (Tweet this). You can have the absolute best tips, tactics and strategies, but if you don’t take serious action, you are never going to build the thing you have hoped for. Consistent action is key to building anything great, and blogging pros know this. read more

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August 6, 2013

Eight Blogging Myths Holding You Back

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Blogging myths

Blogging, like social media, has truly revolutionized how we communicate our thoughts, ideas and passions with others. Unfortunately, there are many myths associated with it that just simply aren’t true. Here are some of the most popular blogging myths that could be holding you back:

You Need To Write At Least X Words

Anyone who blogs knows this one far too well. It’s drilled into our brains that we need to write so many words because it is “good for SEO” and they’re not necessarily wrong, either. The magic number seems to be 300 words, but it can vary from site to site. We’re also told to stay away from writing longer posts because no one likes to read long posts.

However, that’s all total BS. What matters is what you have to say, not how many words you say it in (Tweet This). Sometimes, you can get great ideas across in a few paragraphs. Sometimes, it takes much more. Also, what if you create videos or put together podcasts? Unless you have it transcribed, you’re likely taking away from people diving right into consuming the content itself. read more

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August 5, 2013

Why You Should Blog to Get Your Next Job

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blog to get your next job

Once an arena reserved for overwhelmed moms who needed to vent, blogging has become big business for individuals and companies worldwide. And savvy job seekers are harnessing the power of blogging to find a job. If you’re not convinced about this point, here are reasons a blog can get you your next job. read more

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July 25, 2013

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

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Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

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