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July 25, 2013

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

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Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job  history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.

If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.

You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.

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July 12, 2013

How to Find Blogs to Pitch Guest Posts

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Guest blogging can be a great way to grow your credibility and online presence (as well as giving links back to your website). Many potential clients and new acquaintances have connected with me through social media or my website after seeing a guest post I’ve written.  Besides connecting with readers that have read posts, it is also worthwhile to build strong relationships with the blog owners themselves.

By knowing several different bloggers that are in your industry, you can open yourself up to a variety of different possibilities– possible content for your own blog, sponsorship, partnerships, and more.

Finding Guest Posts

In order to find industry-specific guest posts, there are a string of search phrases you can use to find blogs. These include:

  • write for us + [industry keyword]
  • guest blogging + [industry keyword]
  • guest bloggers + [industry keyword]
  • contribute + [industry keyword]
  • guest post + [industry keyword]

These searches and related variations will help you find several different blogs that you can pitch to.

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July 9, 2013

Is the Death of Google Reader Bad for Blogs?

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Google Reader

Throughout history, things come and go. What was once at the very top, ends up being replaced. When was the last time you made a call from a corded phone? How about listened to the radio? When did you read a newspaper last? The world is constantly evolving, and what’s the norm now may not be so five or 10 years from now.

On July 1, Google Reader saw its demise. Easily one of the most popular RSS readers on the planet, Google claimed declining usage was a factor in their decision to shut it down. Back in March when an announcement was made, bloggers and readers were extremely vocal. Most were very upset, and thought it was an incredibly stupid move on Google’s part.

However, the tech giant has a lot of products and services under its belt. For any business, you need to stay focused, and keep the money rolling in. Unfortunately, Reader simply wasn’t part of a focus anymore. With the shut down, many bloggers started to question what it meant for the industry. Was this the start of a major shift? Are blogs going by the wayside? read more

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July 8, 2013

How to Pick Photos for Blog Posts That Will Pop on Social Media

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photos for blog posts
We’ve long known that having a giant image at the top of a blog post will help the post perform and find an audience. People are visual, and that’s only become more of the norm as time has gone on. Many sites have redesigned their pages to highlight more, and larger, pictures.

But one thing that’s changed in recent years is how we find and share articles. Social media — and all of its various platforms — now requires writers and editors to have in mind how and where the blog posts will be seen as they construct the content. That’s not just for the headline and copy, though; the images, too, need to be relevant and shareable for people to be drawn to them. read more

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July 4, 2013

3 Benefits of Being a Blog Ghostwriter

3 Benefits of Being a Blog Ghostwriter

Many writers get into blog writing because they want to have their work published online. However, if you have started blogging for a living, you will quickly learn that the benefits of not having your name published on something can far outweigh the name recognition you’ll get on a piece of content written under your name. Here’s one of many tips for freelance writers: consider being a ghostwriter.

Writing content that isn’t going to be published under your name (and is instead published under someone else’s name) is called ghostwriting. Published authors have been using ghostwriters for years on their books, and now the market for digital ghostwriters is stronger than ever.  Higher rates, more work, and better guidelines are all things you can look forward to as a ghostwriter.

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June 28, 2013

One-Track Mind: Why It’s Important to Stay on a Single Topic Within Blog Posts

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One-Track Mind: Why It's Important to Stay on a Single Topic Within Blog Posts
No one can refute that there is an overwhelming amount of content online today, with thousands and thousands being added every hour. However, only a few of these are relevant and worthy enough to get noticed and actually accrue traffic, so it is important to make any blog posts you publish extremely pointed and focused.

Publishing content that covers several different topics at once isn’t going to engage and keep your readers’ interest. This is why it is important to have a one-track mind when it comes to blog post topic brainstorming. Single topic posts can go more in-depth and provide more information. They are also better for ranking on more specific longtail keywords from an SEO perspective.

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June 27, 2013

3 Things a Blogger Can Do to Secure Financial Stability

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financial stability
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.

That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. read more

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June 20, 2013

Three Blogging Lessons We Can Learn From Public Relations

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how blogging can benefit from public relations

Blogging is a practice that can draw from a series of different ways to get your companies name out there. By learning from other channels the best ways to connect with your customers, you can translate these lessons into blog posts and strategy.

Public relations is one of these areas where there is a lot of information and strategy that can be translated into blogging. From events to creating buzz about your company’s action, public relations capitalizes on telling your target audience what you want them to know. Successful blogging can do the same by aiming to educate and provide information to your customers, without seeming overly pushy.

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May 27, 2013

Will The Blogging/SEO Bubble Ever Burst?

seo bubble

Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…

What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? read more

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May 20, 2013

3 Creative Ideas for Outside-the-Box Blog Posts

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Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. read more

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