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June 27, 2013

3 Things a Blogger Can Do to Secure Financial Stability

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financial stability
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.

That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. read more

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June 20, 2013

Three Blogging Lessons We Can Learn From Public Relations

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how blogging can benefit from public relations

Blogging is a practice that can draw from a series of different ways to get your companies name out there. By learning from other channels the best ways to connect with your customers, you can translate these lessons into blog posts and strategy.

Public relations is one of these areas where there is a lot of information and strategy that can be translated into blogging. From events to creating buzz about your company’s action, public relations capitalizes on telling your target audience what you want them to know. Successful blogging can do the same by aiming to educate and provide information to your customers, without seeming overly pushy.

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May 27, 2013

Will The Blogging/SEO Bubble Ever Burst?

seo bubble

Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…

What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? read more

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May 20, 2013

3 Creative Ideas for Outside-the-Box Blog Posts

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blog-post-ideas-header

Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. read more

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April 22, 2013

The Rise Of Blogging [Infographic]

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Rise of bloggingBlogging as a platform has been around for nearly two decades and its popularity has only increased.

The team at web printing company Moo has compiled a list of some of the biggest blogging names and services on the planet.

Starting in 1994 when Justin Hall began blogging on links.net, the team quickly pushes forward to modern day heroes in micro-blogging, including Evan Williams and his launch of the Blogger.com network in 1999.

In 2003, gossip blogging becomes big with the launch of gossip network Gawker and Jason Calacanis’s Weblog network.  By 2007, more than 70 million blogs are being indexed by Technorati and that growth has continued.

By 2009, Tumblr alone was hosting 11 million blogs, a number that has increased at a rapid rate over the last four years.  read more

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April 8, 2013

Writing Copy that Catches your Readers Attention

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There are plenty of writers who have been studying for years and love the activity. It is definitely something that promotes a sense of intellectual stimulation and growth. But what about writing great headlines and web articles that grab even more attention?

I want to share a resource part of Depositphotos that will catch bloggers by surprise. If you have been a part of Depositphotos then it is already evident what type of resources they can offer. It is a very powerful eCommerce shop, and I have always enjoyed their useful features. Even just a basic search for writing photos can provide a starting point. You want to add graphics and tidbits into your articles that readers can tie into the content itself.

Web Copy and Graphics

The Depositphotos library of stock photography is enormous and growing every day. There are a lot of freelance photographers who are more than happy to contribute and sell their pieces on the Internet. It provides an exceptional means of quick money, plus they get paid to do what they love most. If you have never seen the photographs in Depositphotos it is definitely worth a peek.

blog writing keyboard typing

Some of their categories will be intermixed if you do not specify a type of search. There are both icons, vectors, graphics, and stock photos all mixed into one search engine! It goes without saying that their products catalog is expansive, but just how useful can this be to writers on the web? It depends how many articles you are writing. And how many of these articles will benefit from using a piece of stock photography.

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January 29, 2013

Why Every Blogger Needs Access to a Designer

Lately, there’s been a lot of emphasis on how high-quality blog content is not only more engaging for readers, but it also ranks better in search engines. However, making an impact in the blogging world is about more than just writing posts people want to read. That’s important, but there’s another very important element to consider: design.

Perhaps you’re fortunate enough to have some design expertise under your belt and don’t mind using those skills on your blog. If that situation doesn’t apply, you’ll soon see why it’s such a good idea to hire a designer.

Make Your Blog’s Template Your Own

Think of a template as an expression of your blog’s brand. Although it’s possible to purchase premium templates, wouldn’t you rather have one that’s all your own? A designer can be a great resource and create one that immediately gives readers clues about what to expect when coming to the blog for the first time.

branding-12keys

Templates are also useful if you participate in themed blogging, where the majority of your content relates to a niche topic. Take 12 Keys’ blog, shown above, for example. As a recovery center, their blog reflects the bright and cheerful colors of their logo and their relaxing beachside location. Think about recruiting a designer to help you make small alterations to a template to reflect seasonal changes, as well. read more

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January 10, 2013

3 Easy Things To Boost Your Site Traffic Today

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traffic

Write great content

You’d be surprised how many forget this one. They choose a platform, they load it up with a million plugins, they advertise to their existing social media circles, but when it comes to writing they miss the mark completely. What is great content? This is material which engages your audience. It is researched, highly structured content posted once a week or more that meets people’s needs head on with solutions. It produces a response (in their sharing) to their questions because it’s entertaining but also informative. Pick a niche, and then research ways i.e. read other blogs and construct a way to say what they are saying, but in your own voice. DO NOT REINVENT THE WHEEL.

Promote properly

I previously mentioned promotion as a way to grow your traffic. But here’s the thing about promotion: too much will kill your success before it gains traction. Many of you, including myself, have probably done the following when starting out: start blog, tweet 100 times a day, get onFacebookand beg people to”like”, then auction your soul to the Devil when that doesn’t work out. This is not only painful, it’sunnecessary. The best promotion tactics, by far, are the ones which never get talked about. For instance, writing great content often produces a series. Conversion of these articles into PDF format and sharing witheBookdirectories and free document sites like Scribd or Helium is a great way to bump the odds in your favor. Angering your readers by over-promotion is an avoidable situation, so don’t do it!

Engage your audience

If someone, say a family member or friend, asked you a poignant question which gave you pause, would you ignore them? OF COURSE NOT! You’d jump right on the bullet train to Intelligentsia (sorry, bad puns abound in my world) and figure out a worthwhile reply to their query. So why is it when you post on your site, the only thing you see is the occasional greeting from Grandma?The ‘gurus’ bread and butter is no longer figuring out how to get traffic, it’s merely conversing (read:engagement) about all the traffic they get, thereby getting more. It’s a topic which spews dividends every time it is brought up. Simply put: present a question in your great content, then engage with your audience’s feedback. This method can be accelerated if you use forums to become an expert on your niche and use your blog URL as a signature in your profile.

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September 9, 2012

5 Major Blogging Conferences You Still Have Time to Get Prepared For

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Every blogger launches their site with the intention of success, but not every blogger takes advantage of the many resources available to them and this draws a distinct line between success and failure for blogs new and old. When competing with millions of other offerings, nothing less than your absolute best effort will do. Thankfully for every blogger, the support network in place to offer encouragement and tools is massive and this is evidenced by the many high quality events and meetups revolving around the subject of successful blogging to be found all around the world at any given time. read more

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April 5, 2012

Google’s Blogger Platform Now Offers Webcam Image Uploading

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Blogger and Webcam ImagesGoogle’s Blogger platform on Thursday released a new feature that allows users to add webcam images directly into their posts.

The process for using the new feature is simple, select “insert image” and then click “from your webcam” and then take a few pictures, Blogger then keeps the last three photos a user chooses at which point the blogger can choose their favorite webcam stills to feature in their post.

While bloggers seem to like the idea based on comments placed on the official Google Blogger post they have also requested streaming capabilities that would allow them to post live webcam broadcasts on their blogs, much like the Google+ Hangouts feature.  read more

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