Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.
Tumblr, recently bought by Yahoo, is one of the most popular micro-blogging platforms. The NBA has one, celebrities have them, and most importantly, your target audience more than likely has them. But would your blog and business specifically benefit from a Tumblr?
Do you share different forms of media?
If you are already regularly sharing different types of media, like photos, videos, and audio, then Tumblr would be an easy transition. You can set up auto-posting of your blog’s RSS feed and can post several different types of media, quickly and easily:
Pinterest is one of the coolest new social media networks to come along in a long time. For the creative types, it can bring an endless source of inspiration and motivation, especially because it is so visually appealing.
However, even though its focus is on images, when it comes to the written word, Pinterest can be a great source for blog post ideas, especially when you have writer’s block. By maintaining an active Pinterest presence, you can help keep your creative juices flowing without having to resort to writing exercises or another round-up post made of links or images.
Although it’s incredibly easy to get up and running, blogging itself is no easy task. No matter what you write about, we all have the desire to be heard. Our ideas or passions mean something to us, and if no one is listening, it can be pretty depressing. In virtually every industry, there are pros and among those pros are what’s called the “elite.” They are at the top of their game, and in the blogging world, there is no shortage. Maybe they have built a six-figure business like David Risley or generate significant ad revenue from a website dedicated to their passion.
Whatever it is, there are several principles that separate them from the average folk. Contrary to popular belief, no magic powers are required, and we all possess this same ability to create something great.
Knowledge is power, but execution is king (Tweet this). You can have the absolute best tips, tactics and strategies, but if you don’t take serious action, you are never going to build the thing you have hoped for. Consistent action is key to building anything great, and blogging pros know this. [Read more…]
Blogging, like social media, has truly revolutionized how we communicate our thoughts, ideas and passions with others. Unfortunately, there are many myths associated with it that just simply aren’t true. Here are some of the most popular blogging myths that could be holding you back:
You Need To Write At Least X Words
Anyone who blogs knows this one far too well. It’s drilled into our brains that we need to write so many words because it is “good for SEO” and they’re not necessarily wrong, either. The magic number seems to be 300 words, but it can vary from site to site. We’re also told to stay away from writing longer posts because no one likes to read long posts.
However, that’s all total BS. What matters is what you have to say, not how many words you say it in (Tweet This). Sometimes, you can get great ideas across in a few paragraphs. Sometimes, it takes much more. Also, what if you create videos or put together podcasts? Unless you have it transcribed, you’re likely taking away from people diving right into consuming the content itself. [Read more…]
Once an arena reserved for overwhelmed moms who needed to vent, blogging has become big business for individuals and companies worldwide. And savvy job seekers are harnessing the power of blogging to find a job. If you’re not convinced about this point, here are reasons a blog can get you your next job. [Read more…]
Maybe you’ve read an article with this same or a similar title before. You know Twitter and Facebook are important for your brand, yet you just haven’t made yourself sign up for Twitter yet. And your LinkedIn profile is barren, with an incomplete job history and no portfolio examples. Your blog seems to be doing OK, but you know it could be better.
If this is you– I challenge you to get set-up with social media ASAP. And once you’ve done that, create time in your daily routine for social media. Even 15 minutes per day can help you craft a regular online presence.
You know you should be on social media, but if you are a blogger or representing any of your work online, not having a regular social media presence can hurt not only your blog traffic, but your online persona as well.
Guest blogging can be a great way to grow your credibility and online presence (as well as giving links back to your website). Many potential clients and new acquaintances have connected with me through social media or my website after seeing a guest post I’ve written. Besides connecting with readers that have read posts, it is also worthwhile to build strong relationships with the blog owners themselves.
By knowing several different bloggers that are in your industry, you can open yourself up to a variety of different possibilities– possible content for your own blog, sponsorship, partnerships, and more.
Finding Guest Posts
In order to find industry-specific guest posts, there are a string of search phrases you can use to find blogs. These include:
- write for us + [industry keyword]
- guest blogging + [industry keyword]
- guest bloggers + [industry keyword]
- contribute + [industry keyword]
- guest post + [industry keyword]
These searches and related variations will help you find several different blogs that you can pitch to.
Throughout history, things come and go. What was once at the very top, ends up being replaced. When was the last time you made a call from a corded phone? How about listened to the radio? When did you read a newspaper last? The world is constantly evolving, and what’s the norm now may not be so five or 10 years from now.
On July 1, Google Reader saw its demise. Easily one of the most popular RSS readers on the planet, Google claimed declining usage was a factor in their decision to shut it down. Back in March when an announcement was made, bloggers and readers were extremely vocal. Most were very upset, and thought it was an incredibly stupid move on Google’s part.
However, the tech giant has a lot of products and services under its belt. For any business, you need to stay focused, and keep the money rolling in. Unfortunately, Reader simply wasn’t part of a focus anymore. With the shut down, many bloggers started to question what it meant for the industry. Was this the start of a major shift? Are blogs going by the wayside? [Read more…]
We’ve long known that having a giant image at the top of a blog post will help the post perform and find an audience. People are visual, and that’s only become more of the norm as time has gone on. Many sites have redesigned their pages to highlight more, and larger, pictures.
But one thing that’s changed in recent years is how we find and share articles. Social media — and all of its various platforms — now requires writers and editors to have in mind how and where the blog posts will be seen as they construct the content. That’s not just for the headline and copy, though; the images, too, need to be relevant and shareable for people to be drawn to them. [Read more…]