Around the World in 365 Days with Coke and 3 Lucky “Bloggers”

Coca-Cola is engaging into a huge marketing campaign for its “Open Happiness” product branding. Dubbed Expedition 206, this campaign will send 3 bloggers on a trip around the world in 365 days for free. In exchange, these lucky 3 bloggers will use various social media tools such as blogs, Twitter, and YouTube videos to share their experiences and interaction with locals. For what purpose? To find out what makes people around the world happy. [Read more…]