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November 18, 2008

Exploring Social Media: Social Means Personal

Exploring Social Media article series badgeIn “Duke DesRochers: Future Social Media Renaissance Man,” I introduced my cousin, Duke DesRochers, highlighting his fun cooking show audition tape as a great example of how to market with social media in mind.

With the advent of blogs, YouTube, podcasts, and online social media tools that allow anyone to publish anything they want within the law, everyone could become their own entertainment production company, putting the masses in charge of not only being the entertainment, but providing it.

With inexpensive video equipment and software, and an innate sense of comedy, drama, and style, Duke DesRochers has an intuitive way of bringing the “common man” into his audition video that I hope will gain the attention of the judges. It’s time to go back to the real people, rather than the exaggerated people, to find the humility and fun in entertainment. We need to get people thinking, “Hey, that’s me! I can do that!”

Another part of Duke DesRochers I want to celebrate with you is how he took two fairly diverse passions, and molded them into one specialty to totally redefine himself for this video audition for the Food Network: handyman in the kitchen.

As part of this ongoing series on Exploring Social Media, I want to talk a little more about the important points that Duke’s Food Network audition efforts brought up: getting personal and brand identity. read more

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November 16, 2008

Exploring Social Media: Start With the Basics

Exploring Social Media article series badgeIn Exploring Social Media: Social Media Tools, I featured a list of what other social media sites and experts recommend as their social media tools. Let’s take a step backwards and explore the basics you need to have in place as part of your core social media tools for bloggers and businesses as part of this ongoing series on Exploring Social Media.

While the concept of social media and social media tools confuses many, the basic social tools are ones you probably already have and use. You might not think of these as social media tools, but they are crucial to today’s communication strategies.

You probably understand why you need these, but let’s review the reasons you should have these basics in place to start your blog, online persona, business, or media campaign. read more

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