October 20, 2011
Studying the buying habits of 1,491 consumers ages 18 and older in the United States the study found that people who followed specific brands were more likely to buy that brands products.
The study revealed that 50% of people who follow a brand are more likely to buy that brands product, the study also found that 60% of brand followers recommend the brands they follow to friends.
Twitter’s follower numbers closely mirror a Facebook study that also found that 56% of users on Facebook who like a brands fan page are more likely to recommend that brand to friends while 51% of consumers who like a brand Facebook fan page are more likely to purchase that product. read more