Years ago no one took blogging seriously. Blogging was for people who wanted to write about their hobbies or have their own little journal on the internet. Now it’s a requirement to have a blog for your brand or business. If you still don’t have a blog of your own, you are missing out big time!
In this post I’m going to tell you exactly why you need to have a blog and how you can grow your brand and reputation in the process. Before we get started, I’m going to tell you a bit about myself.
I first started making money online in the mid to late 90s, and I didn’t start blogging until 2007. This was a huge mistake to wait this long, but when I did finally start blogging, I saw immediate returns. The first blog I started was the main blog I still run today, which is at ZacJohnson.com. The blog is all about my journey in the world of online marketing and blogging. Since the launch of the blog I’ve been able to refer over $5 million in new business to my site partners, teach others how to make money online and also open up a whole new world of opportunity… such as being a keynote speaker in Australia, appearing on Fox News and ABC News, writing my own book and much more!
Enough about me… now I want to share my secrets on how you can do the same! read more
Called the Chuck Norris of branding, John Morgan has worked with Fortune 500 companies, celebrities, and entrepreneurs. Also an author, John’s book Brand Against The Machine currently has 4.8 out of 5 stars on Amazon.
A lot of people see a brand as a logo or design, but it’s actually more than that. What is, and what makes up a brand?
A brand is certainly not a logo or color scheme or marketing campaign. It is people’s perception of you. It represents the level of trust people have with your company. What makes up a brand is quite simply, everything. Everything you do is branding. Your attitude, clothes, service, systems, and so on, all make up your brand. That’s why so many businesses fail to build a lasting brand. They believe that their brand is based on the product, or the logo. They forget the little things. Every great brand is made of tiny little things they do well.
I’m sure there are some people reading this who never seriously considered what their brand exactly was. How do you come up with a brand? Where do you even begin?
Everyone already has a brand because everyone you’ve met has a perception of you. You might not have considered how you’re positioned in the marketplace, but it’s not too late. I recommend beginning by focusing on what you do that your competition doesn’t. It’s an instant way to stand out. In addition to that, give your brand room to breathe and grow over time. Apple was once defined as a computer company, yet today their brand is perceived differently than that. read more
The use of the social media to promote products on the internet has gained a lot of popularity. There is need therefore to know how well the product is doing among others in the internet. There is normally a need to be able to know of the different sentiments that people are sharing about the product. In the past, people would only read about the content of your product and then they would navigate elsewhere. But now things have changed and now after readers can take some good measureable actions to be able to track of the audience of those reading about the brand. This is made possible by the use of the right tools for the task. The different social medias present normally have different methods of keeping track of the products. The keeping track of the product will guide in the other decisions which needs to be implemented about the product. The management is also assisted in knowing which social media is getting a bigger capture of the targeted clients.
On Digg, the only way of keeping track of their products by hearing a lot of news about them. The website would register tens of thousands who visited it but never again to have them return. But this has changed and now Diggs offers a widget that can keep track of all the most read stories about your product on the site.
On Facebook, there is the benefit of using the like options which can be installed on ones stories in order to keep track of products. This has been the most used feature of facebook which has been used to track the products. When we move the attention to twitter, there is normally no chance of indexing the old tweets. There is however a popular link that is used to offer a detailed statistics about the number of click through of the links.
Google analytics can easily help to keep track of the domain by enabling one to know which media sites are taking keen interest on their products. But sometimes there will be the possibilities of having to go through a lot of feed backs some of which could be irrelevant. In order to know the genuine followers of your products, one can make good use of the sentimental analysis. These are able to measure the emotion of each and every tweet, posting, comment or any feed back left behind about a product.
There are other ways of keeping track of how the product is doing on the social media by employing some company which have specialized on keeping track. An example is the scoutlabs which normally offers the service at a fee.
Ensogo. Great for bargain hunters, but how about merchants?
I’ve been receiving pretty good offers from Ensogo over the past few weeks now and I am surprised by the amazingly low prices they have. Almost every single thing is marked down or discounted by at least 50 percent and the quality of the stuff they are offering seems pretty good.
Ensogo, like Groupon, is a social buying site and was recently acquired by LivingSocial, one of the major Groupon competitors.
In their e-mail to me today, two things interested me immediately: an offer for a Php600 (about US $ 15.00) Berting’s Grill gift certificate discounted at P300 (about US $ 7.50) and a 3-day, 2-night stay at the Boracay Terraces Hotel going for P7,700 (about US $180) when it would normally cost twice that much.
And, having just opened up a bank account that links up with PayPal (but you can also pay via ATM Peso Pay or bank transfer), I might just buy that gift certificate from Berting’s Grill and use it to buy several orders of their fabulous barbecued chicken ass and liempo or pork ribs. As for Boracay Terraces Hotel, well, it’s something that I really got to discuss with my wife first — but it looks like a pretty good buy.
All in all, it’s almost a revolutionary site for bargain hunters like me but it may not be all that amazing for merchants who get into social buying sites expecting “magic” to happen. A long time acquaintance who sells organic food online clued me in on a couple of caveats and cited a couple of reasons why he isn’t a fan of Ensogo — at least, not yet. read more
John Evans’ blog network Syntagma Media always stood out a bit from the blog networks of the early days. First it was because of the hacked Kubrick blog template with the rainbow headers (which I remedied in one of my first design gigs in the blogosphere), and then because of Evans leaving the term blog behind, rebranding as a network of sites, web magazines, and other ideas aimed to make them more accessible and easy to understand.
If you’re a blog network like Gawker Media, mixing rumors and news with celebrity stalking and snarky commentary, you need a demo reel to go with it. Luckily, enough people have spoken out against the network blogs, and they have been featured in a fair share of popular culture TV shows (you missed the Californication Gawker mugshot, guys!) to make for an interesting video. read more
BlogTalkRadio is you chance to host your very own radio show, participate in, or just listen to one. The service’s been around for some time, and has attracted quite a few celebrities, both online and the more traditional kind. With that in mind, I got in touch with Community Manager Deborah Ng to hear what she had to say about BlogTalkRadio, podcasting, and other things. The interview was a treat to good to pass up. read more
In August of 2005 I sat down to write my first few posts for a new blog, Plagiarism Today. It was my first attempt at a blog and at the time, it was viewed more as a side project than anything big.
Yet, with time it grew, not just in terms of readership, but also in terms of the amount of time I spent on it. First becoming my primary site and then a full-time business. Currently, I spent about 60 hours a week on PT-related issues and am very stunned by what the site has become.
However, with this experience came a lot of lessons, many of them hard. Some things I did well from day one, many things I did not. Though I’ve been able to go back and fix many of my mistakes there are some I haven’t and probably never will.
Still, if I could do it all over again, there are many things I would change. Here’s a list of five of the more important decisions that, if given a second chance, I would not repeat. read more