April 27, 2009
I’m happy to see that Automattic has been able to acquire WP.com, from Yahoo incidentally, who also sold the blo.gs domain to the creators of WordPress and Akismet not so long ago. Matt is thrilled, and rumor has it* that he spent a full day just typing in wp.com and watching it resolve to wordpress.com (*not confirmed).
Naturally, he blogged it as well, on the WordPress.com blog, asking the world what they should do with the new domain, and urging people to make suggestions in the comments.
My reaction to that: Whaaat?!?!
Are you mad? read more
Tags: Automattic, branding, featured, Matt Mullenweg, WordPress, WordPress.com, Yahoo
April 20, 2009
The Royal Pingdom blog continues to do and publish interesting studies. The latest one is about how many of the top IT companies that are represented on Twitter, or even in control of their brand, and the result is a depressing one indeed:
Alas, our Pingdom poll of 100 Fortune 500 IT-companies (full table below) showed that 67 of them can be hard to find with a name search, as they don’t use Twitter accounts which have the same names as their company name.
That’s 67%, a staggering number, that just don’t get Twitter. Perhaps a bit harsh, but true nevertheless. Maybe they are more inclined to get their Twitter account under control now that even Oprah’s doing it?
Tags: branding, Oprah, Royal Pingdom, Twitter
March 19, 2009
I don’t really care what the SciFi Channel calls itself, but rebranding itself as SyFy to not alienate people is just plain silly. Most tweeters seem to agree, judging from the search result for the #SyFy hashtag, and here’s the Technorati tag. Science fiction blog io9 offers 25 other names for rebranding the channel, and webcomic Real Life makes a pretty good observation. Penny Arcade is slightly less politically correct, as usual.
I don’t know, maybe they hoped to do a Wii and gain something from all the bad jokes. After all, all the pee jokes proved successful for Nintendo (the Wii prints money), so maybe that’s it? Either way, gotta love the blogosphere for making the most of this thing.
Tags: branding, commentary, io9, Penny Arcade, Real Life Comics, SyFy, Technorati, Twitter, Wii
November 4, 2008
Hanging on the wall in a family friend’s home is a quilt bearing the name of our grandmothers. Surrounding their names are the names of men and women from their community. Funds were needed for a community project so a quilt raffle was developed. Each participant embroidered their names onto flour sacks in this once agricultural community now lost to the time and the metropolitan expansion of Marysville, Washington, USA. All the flour sack squares were sewn together to create a simple and colorful bed quilt, padded with a left over blanket and backed by a bed sheet.
The quilt was displayed in the community center of the now lost village while community members spent what little money they had on raffle tickets, knowing it was going for a worthy cause. Her grandmother won the raffle and the quilt comforted the beds and the spirits of their family’s sick and cold children for decades, finally finding its way to her wall in honor of the past and community spirit that once thrived in a place covered with housing subdivisions where no one knows their neighbors.
For the village of Sunnyside and others around the world, community quilts were their social media tools and resources. Neighbors would get together in between long days of planting, harvesting, and familial responsibilities to chat and share stories and news over pieces of fabric.
Local bars served the same purpose, along with food and drink, to create a family away from family where people could be “themselves” and share their thoughts with others, often encouraged by the spirits. read more
Tags: advertising, blog business, blog identity, brand, branding, business, corporate, exploring social media, exploring social media tools, Marketing, online identity, Social Media, social media series
October 20, 2008
UK-based Social Media Portal (SMP), which tracks the global use of social networks, believes that it’s vital for companies to build their brands through blogging.
Blogs provide a place for two-way interaction between the organisation and consumers, and allow customers to provide valuable feedback on how the brand is doing.
“Blogs will continue to play an incredibly important role for brands and they should be looking not only to be managing their own blog, but rather becoming part of the blogging community and contributing,” she said cofounder and editor of the SMP, Rachel Hawkes.
Of course, a corporate blog has to be real if it’s to be taken seriously by customers and consumers. Blatant PR exercises are highly likely to damage a brand, no matter how good they might seem at the time.
Tags: branding, company, corporate, interaction, social medai, social media portal