As a business owner, you most likely don’t have time to be writing blogs for your company, even if you would like to. But according to LinkedIn, companies that post blogs 6 to 8 times a month get almost double the leads than companies that post 3 to 5 times a month. Can you afford to be missing out on those leads just because you don’t have the time to personally dedicate to blogging? No!
If you find yourself at this juncture, your best option may be to hire someone to write for your company. However, you can’t just hire anyone—as much as you may like to give your niece studying dentistry a job writing for your auto mechanic shop. No, in order to get the most out of your blogging and content marketing, you need someone who can both write extremely well and who knows about your industry. So what can an industry-specific writer offer your blogging efforts that your niece, or someone like her, can’t? [Read more…]