Do you want to know how to set up, plan, write and promote a business blog, plus create an audience that loves you, with content that keeps people coming back for more?
Social Media is gaining popular attention. It might be because of Ashton and Oprah, it could be because of the economy, but more and more companies and non-profits are enquiring about the subject. The same question comes up in each discussion …
“Does social media work?”
Micro-blogging service Twitter may be the latest rage with celebrities and their followers but it has yet to catch on as a marketing tool for British businesses.
According to the latest web analysis from WebTrends, just two per cent (one in fifty) businesses in the UK are using Twitter for marketing, while six per cent are blogging or podcasting.
Only the likes of direct email marketing, detailed web analytics, traditional online advertising and search optimisation really made the grade, with at least one-third of companies using always or often. [Read more…]
The financial services industry is just one that’s seeing the current and future benefits of Twitter, with the founder of the UK’s IFA Life networking web site warning that financial advisors who don’t use Twitter will miss out on business leads.
@davewiner It’s actually a standing offer to Twitter. $120k for one of the twenty slots. In fact, I’ll pay $250k for two years in advance.
TechCrunch confirmed it with, and got this from Calacanis:
I believe that in five years the top 20 recommend slots will be worth $1m a year each–super bowl commercial level in fact.
. . . this is 100% dead serious. I’m thinking of sending the check today anyway…. if it sits on their desk they might just cash it.
I think this will happen, as I’ve written previously. Calacanis might just speed it up with this little stunt.
In an age of blogging and tweeting, it’s hard to keep a secret.
Though Apple made it quite clear that its latest shareholders meeting was not to be live-blogged, it didn’t stop a couple of shareholders pushing out updates.
According to CNBC, Apple refused to allow journalists to carry in communications devices, thus making live reaction impossible. However, it did manage to run a live-blog of sorts based on the pings of “Cheddarmuff” and “idannyb”. [Read more…]
It seems the mainstream rush to jump aboard Twitter is everywhere, and while seasoned bloggers and tech geeks have been using the service for years, it’s as well to remember that many individuals and businesses are only just getting their heads around blogging, let alone microblogging.
There’s no shortage of information online about using Twitter, with UK-based PR company Punch Communications one of the latest to set up online resources to help new users get the most out of their tweets. [Read more…]
Entrepreneur Magazine’s article “The Best Things in Life are Free,” featured a list of free web-based services businesses and online entrepreneurs need today to run their business and spread their message around the world.
The list of web-based services, open source, free programs, and social media tools for today’s businesses is impressive, but incomplete. It included Remember the Milk task management system, Woopra live web analytics, OpenOffice, Google Docs and Calendar, FreshBooks for invoicing, expenses, and time-tracking, SlideShare, Audacity audio recording and editing, YouSendIt for sending files free up to 2 gigs, and Oovoo the video messaging, conferencing, and chatting service. A great collection of outstanding free services, but what’s missing is more interesting. [Read more…]
Understanding Digital Marketing is a new UK-friendly book aimed at explaining to companies how to harness the Internet to grow their business.
Written by technology journalist Calvin Jones and online expert Damian Ryan, it provides practical step-by-step guidance on the topics like selecting a domain name, search engine optimisation, affiliate marketing, online PR, social networking, email marketing and blogging. [Read more…]
Twitter’s ongoing search for ways to monetise the service and generate an income may include charging corporate users for the privilege of sending out their tweets.
That’s according to co-founder Biz Stone, speaking recently to Marketing magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” he said.
A small sample of companies au fait with Twitter gave mixed feedback to the proposal. While LoveFilm said that it would depend on “price, demand and what else is around”, MD of We Are Social, Robin Grant, said that Twitter could charge for display ads or to access customer information for marketing purposes, while the VP of Dell, Bob Pearson, suggested that the company would look elsewhere if things became “complicated and costly”. [Read more…]